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May, 2022
Bulldog signs a brace of new licensees for Care Bears™

Character World and Eat Glitter and Shine are now on board for the iconic brand

Bulldog Licensing has added two new licensees to the carefully curated consumer products programme for much-loved heritage property, Care Bears™, providing new categories for the brand’s army of fans.

Character World are excited to be bringing their fashion forward style on board to create a range of bedding and soft furnishings for fans, allowing them to recreate their very own clouds of Care-a-Lot in their bedrooms. With some fantastic innovation over the last few years Character World can’t wait to bring Care Bear into the homes of fans of all ages.

Meanwhile, Eat Glitter and Shine has partnered with the brand to design a collection of homewares using the globally recognised bears. The range of FDA approved kids and baby dinnerware will include melamine dishes, bowls, plates and cups. They will also be dishwasher safe, and will bring the likes of Cheer Bear, Bedtime Bear and Love-a-Lot Bear to mealtimes.

First created in 1982, Care Bears is celebrating its 40th anniversary this year. The bears have grown through various looks and styles, but the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain the same as they were at the beginning.

Care Bears is loved by all generations, from children, who watch the Care Bears: Unlock the Magic animated television series on Tiny Pop and Pop, to their parents and grandparents who are able to relive the magic from their childhood, and everyone in between.

Sophie Yates, Licensing Executive, Bulldog Licensing, commented: “For a brand to still be partnering with new licensees for fresh, modern collections in its 40th year is incredible. Care Bears continues to spread relatable and important messages of kindness, care and love, and as such has a place in the hearts of so many. We are careful to select best-in-class licensees to really portray the core of the brand, and we are certain that Character World and Eat Glitter and Shine will be fantastic new partners for Care Bears as it celebrates its milestone anniversary.”