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Oct, 2022
Bulldog creates some tasty treats for Care Bears™

Bulldog works with The Knot Churros and Bubblewrap Waffles to create unique desserts for the Care Bears anniversary.

 First created in 1982 and loved by fans young and old, Care Bears™ is an iconic brand celebrating its 40th anniversary this year. Lending itself to plenty of consumer products, the licensing programme for Care Bears™, managed in the UK by Bulldog Licensing, already boasts several innovative lines.

In a continuation of the Care Bears™ 40th anniversary celebrations, Bulldog is now working with a variety of food outlets to maximise the brand with fun collaborations. Food collaborations in other territories have been extremely well-received, so as a UK first, The Knot Churros – home to a delicious range of unique desserts – created a special Care Bears menu.

An afternoon tea menu of churros featured different combinations of ice-cream with toppings such as candyfloss and sprinkles with each churro named after fan-favourite bears including Cheer and Funshine, as well as the special 40th anniversary bear, Care-a-Lot. The campaign ran for a month during the summer holidays, was supported across social media and saw a great reaction from customers.

Now Bubblewrap Waffles have just launched their contribution – a specially created Care Bears bubble waffle with honeycomb gelato, strawberries, white chocolate ring and rainbow sprinkles. Available for a month including October half term, Care Bears fans can head to the Bubblewrap Waffles China Town and brand new Westfield Stratford stores.

Sophie Yates, Brand Manager at Bulldog Licensing, commented: “The Care Bears property is such a strong one with huge appeal to children and adult alike, so it’s a great brand for fans of all ages to enjoy together. Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life! The eye-catching treats draw fans and create fantastic content for social media. It has been exciting to see how well the collaboration with The Knot Churros was received and we look forward to the response to Bubblewrap Waffles.”

Oct, 2022
Bulldog Licensing announces first UK deals for Bored Ape phenomenon

Bored Ape NFT Collective: Bored of Directors awards licences to Poetic Brands and Ecell

Bulldog Licensing announces first UK deals for Bored Ape phenomenon

Bulldog Licensing, one of the licensing industry’s leading agencies, was recently appointed to represent the Bored of Directors, the premier Bored Ape Yacht Club (“BAYC”) NFT Collective, in the UK and Ireland on behalf of brand owner NFIP Holdings, LLC. Bulldog Licensing has announced the first licenses it has inked for the brand, consisting of licensed clothing specialist Poetic Brands and consumer electronic products supplier Ecell Global. Both licensees will be using imagery that is both original and inspired by the 12 BAYC NFTs that make up the collective, a grouping of owners of animated blue-chip ape NFTs. However, these are more than just cartoons; they are Ethereum-based nonfungible tokens: unique, collectible artworks digitally certified as the property of one paying owner per illustration, which have been sold for over $3,000,000 at Sotheby’s.

Bored of Directors brings together 12 diverse BAYC Apes, owned by like-minded and respected individual NFT owners and featuring a variety of aesthetics and personalities under one roof. The aim is to bring more BAYC owners on board as the brand grows.

Poetic Brands will be producing a range of kids’ and adults’ apparel including day and nightwear, as well as a gifting range with figurines, mugs, stationery and key chains. The designs will feature the iconic apes that are part of the Bored of Directors collective.

Ecell Global, which designs, manufactures and distributes unique and artistic cell phone back cases to the global market, will be producing a range of phone, tablet, laptop and game console cases and accessories. The range will be available online from autumn 2022.

The Bored of Directors licensing campaign has taken off in a meteoric fashion, inspired by the high level of awareness of the Bored Apes, which have been bought by many well-known personalities and publicised in books, TV shows, articles and social media. Not surprisingly Brand Central, the exclusive global licensing agency for Bored of Directors, recently announced it had appointed seven leading international sub-agents for the Bored Ape NFT collective, including Bulldog. Many categories are now being targeted by Bulldog for this unique brand, taking advantage of a full style guide featuring on-trend images, personalities and graphics. They include food, beverages, beer and spirits, interactive, gaming, homewares, publishing, toys and social stationery.

NFIP Holdings, says: “We have been monitoring the demand for BAYC apes both by end consumers and the licensing community alike and knew that a well-structured packaged offering would be appealing to jumpstart the metaverse apes’ plunge into the world of consumer goods. We have been careful to appoint companies that have a reputation for originality and creativity to work with the brand – and that describes Bulldog. We’re delighted to be working with them.”

Rob Corney, MD of Bulldog Licensing, commented: “We like to think that our success with diverse, distinctive, and highly original properties was a major factor in this appointment. We certainly see very strong opportunities for the Bored of Directors across multiple categories. We’re looking forward enormously to working on this exciting brand.”