New products for adults from TruffleShuffle and Pawprint Family arrive at retail

Bulldog Licensing, the leading licensing agency, which represents Sesame Street in the UK on behalf of non-profit organization Sesame Workshop, has announced the imminent arrival at retail of two new ranges to build on the brand’s significant presence across UK retail and which underline the enormous appeal of the brand to the fast-growing adult market.

TruffleShuffle, a leading name in exclusive retro t-shirts, men’s, women’s and unisex clothing, cool gifts and accessories, and Pawprint Family, which supplies patches and pins of fan-favourite characters, have both announced new Sesame Street collections for adults.

TruffleShuffle’s new Sesame Street collection launched on 23 June and highlights some of the best-loved characters from the show. Focusing on summery good vibes, t-shirts, sweaters, hoodies, mugs and tote bags in bright, bold colours in a washed style effect come together in a collection whose design highlights kindness, togetherness, and friendship – all core brand values for Sesame Street. Further additions to the range are planned throughout the year.

Pawprint Family’s new Sesame Street collection of pin badges and embroidered patches launches later this summer via its online store and other online sales channels. The new collectible range features single characters and group poses of well-known, much-loved Sesame Street characters, allowing collectors to use the badges to personalise garments, bags and accessories – or just about anything.

The upcoming debut will coincide with Pawprint Family launching over 200 new lines to the website as well as the annual Golden Ticket Giveaway competition. There are ten prize bundles up for grabs in the Golden Ticket Giveaway and each one is worth over £400. Each bundle includes prizes from well-known brands as well as the brand-new Sesame Street collection.

It’s no surprise that Sesame Street can boast such a strong appeal to the adult market. Generations of fans have grown up with the show and the brand, whose heritage stretches back through more than 50 successful years. Sesame Street remains relevant and popular today.

Sesame Street is also one of the best-known and best-loved children’s brands in the world, engaging fans of all ages, while delivering on its mission to help kids everywhere grow smarter, stronger and kinder. It’s hardly surprising, therefore, that 95% of UK parents are aware of the Sesame Street and over a million people in the UK follow the brand on social media. Bulldog Licensing Group MD Rob Corney says: “The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including a very receptive and enthusiastic adult market. TruffleShuffle and Pawprint Family are respected and popular names in their field, and we’re delighted to be partnering them as we continue the successful expansion of Sesame Street into carefully chosen adult-focused product lines.”

Key licensing partners appointed as pre-school show is sold into multiple territories

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced continuing licensing growth for Odo, the lovable little owl with BIG ideas, whose adventures are already a hit on Channel 5’s pre-school service Milkshake! in the UK and have now been sold to broadcasters around the world.

Odo is also spreading his wings in the world of licensing – beginning with publishing. The first two English-language book titles from Pan Macmillan launched in March, and a further two titles will publish later this year.

The first two titles – Odo ‘Super Owl!’ and Odo ‘The Egg’ – invite children to join Odo and his friends in their adventures at Forest Camp in warm and funny picture book stories that help to build self-confidence and empathy in pre-schoolers, just like the TV show.

Based on the brand’s core values of tolerance, acceptance and gentle lessons in social justice, the books in this new series include a special spread at the back with reading tips for parents and carers, as well as offering questions and prompts to encourage conversation about the books, the characters and key themes.

‘Super Owl’ has already been very well received by the pre-school audience – notably as part of the Milkshake! Mornings live book readings for kids at Parkdean Resorts, the UK’s largest holiday park operator. Readings of the books will also be featured in an upcoming season of Story Den on Milkshake!

With consumer interest in the property growing fast, the UK licensing programme for Odo is now well under way, with a number of best-in-class partners appointed. They include Poetic Brands (apparel), RJ Bags, Roy Lowe (character socks) and Rainbow Productions (children’s characters for commercial events). And, of course, there’s the Master Toy partner, Wow Stuff, a byword for innovation and an award-winning partner to Tier One brands. The licensing programme is also beginning to roll out in key international territories.

The Bulldog-managed licensing campaign is building on the growing popularity of the beautiful 2D-3D animated series for pre-schoolers in which a little owl at the Forest Camp for Young Birds learns about friendship and self-belief among a diverse and delightful group of feathered creatures.

Season one airs on weekdays on Milkshake! in the UK. Season two is currently in development. Internationally, Odo has been sold to 145 countries and a large number of major broadcasters including Kika (Germany), RAI (Italy), ABC Kids (Australia), Canal+ (France), MiniMini+ (Poland), Warner Discovery (Latin America), Tencent (China), Knowledge Kids & TVO Kids (Canada) and many more. The show is already delivering very strong ratings across all the key channels on which it has launched.

Sophie Yates, Brand Manager at Bulldog Licensing, commented: “Warmth, humour and very engaging characters are combined with themes of creativity, imagination, kindness and friendship in this winning and delightful TV series. Odo is enjoying a very strong response from broadcasters and viewers – and we have no doubt this appealing and original character will be equally popular with licensees.”