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21
Sep, 2022
Me To You Brand Partners With Bulldog Licensing

Carte Blanche Greetings, best known for the award-winning Me to You brand and its signature character Tatty Teddy and also nursery property Tiny Tatty Teddy, has confirmed a partnership with Bulldog Licensing.

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Tatty Teddy now extends well beyond its original incarnation as a greeting card. Since 2001, Carte Blanche has partnered with licensees to bring Me to You products to market across many categories. These include apparel and gifting as well as nursery. The new relationship coincides with BLE

Commenting is Alister Marchant, CEO of Carte Blanche Greetings. “Carte Blanche has a guiding mantra of considering category, customer and consumer in everything we do. We work hand-in-hand with our retail partners to execute elite-class products in targeted categories to deliver excellence to the Me to You consumer.

“Rob Corney and the team at Bulldog share this approach. We’re thrilled to be partnering with them on this exciting new opportunity. Collaborating with Bulldog comes at the right time for Carte Blanche and our ambitions for Me to You. We’re looking forward to working with Bulldog to identify and deliver exciting ways to take our brand to new heights.” Also commenting is Rob Corney, MD of Bulldog Licensing. “The positive response to Me to You and its delightful imagery made it an ideal candidate for extension into multiple categories very soon after its launch. Now it’s time to take Me to You to the next level. We’re extremely excited to be part of this new stage for this wonderful brand.”

Talia Tester, Carte Blanche Greetings Head of Licensing, will be spearheading the relationship with Bulldog. “Bulldog is known as an industry leader in its field with a great commercial philosophy and second-to-none retailer relationships,” says Tester. “The team and I are looking forward to working with the Bulldog team to open new doors and enter into new categories to further strengthen our existing brand performance.”

16
Sep, 2022
Bulldog Welcomes Bandai’s Iconic Toy, Tamagotchi

The agency is set to create a UK licensing programme for the virtual pet sensation

Bulldog Welcomes Bandai’s Iconic Toy, Tamagotchi image

Launched in the 1990s, Bandai’s Tamagotchi became an overnight global sensation as it taught children how to care for a pet. The toy released in Japan in 1996 and was out of stock within a week due to unprecedented demand from consumers. Over the following year, 40 million units of the virtual pet were sold.

Over the last 25 years, Bandai has continued to create new generations of the pet, including licensed versions, such as the Hello Kitty Tamagotchi, the Pac-Man Tamagotchi and even a Star Wars version, bringing sales to date to an incredible 80 million.

As such a key part of pop culture over the last three decades, Tamagotchi provides the ideal addition to Bulldog’s carefully curated portfolio of brands. With its rich heritage and instantly recognisable branding, the agency will build a portfolio of hand-picked licensees to expand the world of Tamagotchi for consumers and the army of devoted fans.

Bulldog Licensing’s team will be exploring partnerships in a range of sectors, including publishing, apparel, homewares, gifts, stationery and more. Meanwhile, brand owner, Bandai will continue to introduce the Tamagotchi brand to new fans, while also delighting existing enthusiasts with a re-launch of the original Tamagotchi, as well as the new generation, Tamagotchi Pix.

Tamagotchi Pix allows users to interact with their Tamagotchi character in a whole new way, with a built-in camera and touch buttons to enhance the experience.

Rob Corney, Managing Director of Bulldog Licensing, commented: “A brand as iconic as Tamagotchi is a fantastic addition to our portfolio. The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme. We are really excited to present Tamagotchi to our best-in-class licensing partners and create a wider Tamagotchi world for consumers to enjoy.”

“We are proud of the continued success of Tamagotchi more than 25 years after its initial launch,” said Aâdil Tayouga, Director of Licensing and Business Strategy at Bandai Namco Europe. “Our toy line has been expanding and growing rapidly in the UK, with both younger and adult generations really being fond of Tamagotchi, which brings exciting licensing opportunities. We are looking forward to work with Bulldog Licensing to deliver more Tamagotchi to our consumers.”

14
Sep, 2022
Bulldog Appoints Karina Rhoden as Senior Creative Manager

Bulldog Licensing, one of the licensing industry’s leading agencies, has welcomed Karina Rhoden to its team as Senior Creative Manager.

Rhoden will be a key player in the day-to-day product development process, as well as the creation of style guide assets. Having been in the licensing industry for nearly six years, she will work on popular brands such as Sesame Workshop, Care bears, That’s not My…, Odo, Miraculous, Magic Mixies and Route 66. “Bulldog has such a diverse portfolio with a highly creative team,” says Rhoden. “It’s so fantastic to be working with an agency as respected and skilled across so many aspects of licensing.”

“Karina comes to us with a wealth of experience, and I’m thrilled to have her on board,” says Rob Corney, managing director, Bulldog Licensing.

19
May, 2022
Bulldog signs a brace of new licensees for Care Bears™

Character World and Eat Glitter and Shine are now on board for the iconic brand

Bulldog Licensing has added two new licensees to the carefully curated consumer products programme for much-loved heritage property, Care Bears™, providing new categories for the brand’s army of fans.

Character World are excited to be bringing their fashion forward style on board to create a range of bedding and soft furnishings for fans, allowing them to recreate their very own clouds of Care-a-Lot in their bedrooms. With some fantastic innovation over the last few years Character World can’t wait to bring Care Bear into the homes of fans of all ages.

Meanwhile, Eat Glitter and Shine has partnered with the brand to design a collection of homewares using the globally recognised bears. The range of FDA approved kids and baby dinnerware will include melamine dishes, bowls, plates and cups. They will also be dishwasher safe, and will bring the likes of Cheer Bear, Bedtime Bear and Love-a-Lot Bear to mealtimes.

First created in 1982, Care Bears is celebrating its 40th anniversary this year. The bears have grown through various looks and styles, but the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain the same as they were at the beginning.

Care Bears is loved by all generations, from children, who watch the Care Bears: Unlock the Magic animated television series on Tiny Pop and Pop, to their parents and grandparents who are able to relive the magic from their childhood, and everyone in between.

Sophie Yates, Licensing Executive, Bulldog Licensing, commented: “For a brand to still be partnering with new licensees for fresh, modern collections in its 40th year is incredible. Care Bears continues to spread relatable and important messages of kindness, care and love, and as such has a place in the hearts of so many. We are careful to select best-in-class licensees to really portray the core of the brand, and we are certain that Character World and Eat Glitter and Shine will be fantastic new partners for Care Bears as it celebrates its milestone anniversary.”

11
May, 2022
Bulldog signs two new deals for Topps Match Attax

Farshore and Football Billionaire on board for the iconic football trading card brand
Bulldog signs two new deals for Topps Match Attax

Farshore is planning a range of sticker books, annuals, handbooks and gift boxes based on the much-loved football brand, with their Match Attax Annual 2023 set to publish this September. Meanwhile Football Billionaire has introduced a co-branded Match Attax board game. The game invites players to build their ultimate team to outdo their rivals in a challenge and strategy game for all the family. An ever-present in homes and school playgrounds throughout the country, Topps Match Attax has continued to experience huge success over recent years, appealing to a new generation of young football fans with its annual innovation in collecting, gameplay, design and print technology. Bulldog’s consumer product programme, including the likes of Cooneen, Fashion UK, Misirli and more, has also proved a hit at retail with conversations underway to expand the brand into a number of new categories over the next twelve months.

Rob Corney, MD, Bulldog Licensing, said: “As long as our nation continues to love football, Topps Match Attax will continue to be a huge part of UK culture. The trading card games and swapping are a rite of passage for school children and, as such, the brand is instantly recognisable. The consumer products programme is equally successful and we’re thrilled to be welcoming this duo of best-in-class partners on board to bring new products to Topps Match Attax fans.”

Emma Cairns-Smith, who signed the deal for Farshore, has echoed this sentiment: ‘Topps Match Attax is a household name and we are delighted to be partnering with them on annuals.’

 

31
Mar, 2022
Bulldog signs new duo for Care Bears

The licensing programme for much-loved brand Care Bears, managed by Bulldog Licensing in the UK, continues to welcome new partners for exclusive collaborations and limited-edition partnerships.

The most recent of these is with fashion-forward brand Daisy Street, which is working with Care Bears to create a unique apparel collection consisting of 15 garments including daywear, nightwear, footwear, and accessories, with the RRP ranging from £10 to £60.

The designs will feature the colourful, instantly recognisable Care Bears and magical scenes from Care-a-Lot across a wide range of apparel for adults and children.

Also new to the Care Bears line-up is gift supplier Fizz Creations, who will be developing a wide range of gifting products inspired by characters such as Cheer Bear, Funshine Bear and Share Bear, in their magical world. Fizz Creations is a specialist in licensed gift ranges, with a wide range of top brands already in its offering.

As the Care Bears brand celebrates its 40th year, the property continues to captivate fans of all ages with its Care Bears: Unlock the Magic animated television series, a firm favourite on Pop and Tiny Pop. Meanwhile the original series of 45 episodes of Care Bears: Unlock the Music can now be enjoyed on the official Care Bears YouTube channel, which has amassed an incredible 142 million views.

Sophie Yates, Licensing Executive at Bulldog, says: “I truly believe Care Bears will be around forever. The content resonates as much with young children today as it did when it launched in the 1980s, and new fans join daily. Collaborations and partnerships such as those with Daisy Street and Fizz Creations help to keep the brand relevant and on-trend for consumers of all ages, and make the property accessible to all.”

RECENT ARTICLES

21
Feb, 2022
Chinti & Parker Launches Care Bears Collection

Bulldog signs luxury British fashion label for the heritage property

Chinti & Parker Launches Care Bears Collection image

Bulldog Licensing’s latest partner to celebrate the Care Bears™ 40th anniversary by joining the consumer products programme, is luxury knitwear label, Chinti & Parker.

Chinti & Parker was established in 2009 with the aim to enliven and invigorate women’s wardrobes with knitwear that celebrates joyful colour, timeless shapes and innovative textures. Using some of its favourite intarsia knitting techniques and intricate embroidery, Chinti & Parker bring the colourful Care Bears to life in a collection of cashmere jumpers, hoodies, sweat pants, and T-shirts. The range is the latest in a line of nostalgic collaborations for the fashion label and features oversized, slouchy fits and a bold colour palette designed to keep the look cool rather than cutesy.

While the Care Bears have grown through various looks and styles over the last 40 years, the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain iconic and instantly recognisable.

Designs range from the classic Care Bears logo, to the faces of characters including Grumpy Bear and Lucky Bear, as well as jumpers with Cheer Bear and Funshine Bear emerging from their pockets, and fun slogans such as ‘Good Vibes’. There’s something for every fashionista included in the collection.

Sophie Yates, Licensing Executive at Bulldog Licensing, commented: “This collaboration is a great addition to the Care Bears licensing programme and clearly demonstrates the strength of the Care Bears brand. We can’t wait to see these pieces being styled and shared over the coming weeks.”

Roubina Tchoboian, VP of International Licensing, added: “Chinti & Parker have always been effortlessly cool, and fun. We’ve been a fan of their nostalgia collections for quite some time and are thrilled to see the Care Bears collection come to life as we celebrate 40 years of sharing and caring.”

Rachael Wood, Co-founder at Chinti & Parker, shared: “We are excited to collaborate with Care Bears. We have a shared ethos of spreading joy and kindness and doing it with colour and fun. Plus, we are the same age! Both the Care Bears and myself celebrate a milestone this year!”

The Chinti & Parker x Care Bears collection is available to buy online now at: chintiandparker.com/collections/chinti-parker-x-care-bears.

15
Feb, 2022
Bulldog appoints new licensing approvals coordinator

Rocio Fernandez joins the agency to support the team across brands

Bulldog Licensing has named the newest member of its team as Rocio Fernandez, who joins as Licensing Approvals Coordinator. Rocio will provide product approval support for all licensees, while facilitating communications throughout the product development process.

Rocio will also be involved in creating marketing materials for all licensees and licensors, and ensuring assets are organised and delivered to licensees.

A journalism graduate from the University of Miguel Hernández in Spain, Rocio went on to work as a sales associate and also has experience in social media customer care. She has worked for a number of different companies in varied roles, encompassing digital marketing, social networking, video editing, graphic design, event organisation and more, and brings a wealth of experience and enthusiasm to the role.

Rob Corney, MD of Bulldog Licensing, commented: “We’re excited to welcome Rocio to the Bulldog team. She has a wide range of experience at a number of different organisations and we are looking forward to her further strengthening lines of communications throughout the business, and providing support to each of our licensees.”

Rocio added: “I’m delighted to be working with Bulldog Licensing. The agency has a range of really exciting brands, with amazing licensing partners and I’m really looking forward to working with them all and helping to make the product development process as smooth as possible, while also working to market the lines once they are ready for launch.”

25
Jan, 2022
Bulldog Signs Wow! Stuff for Odo

Toy Innovation Company on board as Master Toy for the Preschool Animated series

Bulldog Signs Wow! Stuff for Odo Toy Innovation Company on Board as Master Toy For The Preschool Animated Series image

Leading licensing agency, Bulldog, have agreed terms on a deal with Wow! Stuff to become the first licensee for the ‘boundary breaking’ 2.5D animated series, Odo, created by Sixteen South Originals and co-produced with Letko, it has now sold into more than 128 countries. In the new Master Toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys.

Odo is a little owl with big ideas and was recently selected to join the Bulldog family of brands following its stellar TV launch last year. The first series comprises of 52 x 7-minute stories and has already been pre-sold to many leading networks and broadcasters worldwide. The series is now airing every weekday on Milkshake! in the UK. Odo has also been signed by HBO Max in the US and is airing on MiniMini+ in Poland, TVO Kids and Knowledge Kids in Canada and ABC in Australia. Many more territories will roll out throughout 2022.

The series combines humour and heart and aims to teach young children self-efficacy and to believe in themselves to help combat the troubling rise in childhood anxiety and depression levels. Each episode sees Odo positively tackle challenges with the help of his best friend Doodle, under the loving watchful eye of Camp Leader, an eagle.

Wow! Stuff’s Director of licensing, Kenny McAndrew is delighted, “We were pitching against some of the biggest toy companies for Odo. Everything Odo stands for resonates and aligns with our own values, we wanted this with all our hearts – and I think that showed through in our pitch! Odo is unique; Odo the owl is gender neutral, the themes are ground-breaking and the series is grounded on social justice. And it’s very, very funny.”

Vicky Miller, Licensing Director of Bulldog Licensing, commented: “Wow! Stuff’s reputation for innovation is really unmatched in the industry and that’s what we wanted for Odo. The series is breaking boundaries in its approach to children’s mental health and wellbeing, it’s a trail blazer in the preschool entertainment arena. Similarly Wow! Stuff always goes above and beyond to create innovative, show stopping product ranges and that’s just what Odo deserves”.

21
Dec, 2021
The Royal Astronomical Society joins Bulldog Licensing portfolio

The society enters the licensing industry for the first time to introduce a consumer products range

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Bulldog Licensing is welcoming the Royal Astronomical Society to its carefully selected collection of brands. The leading authority on astronomy and geophysics, the society promotes the study of the subjects and has a wealth of assets to be used across a range of categories for a wide demographic.

Recently celebrating its bicentenary, the Royal Astronomical Society (RAS) was founded in 1820, and is based in Burlington House, Piccadilly. It has over 4,000 members, or fellows, with a quarter based overseas, including professional astronomers and geophysicists, as well as students, advanced astronomers and historians.

As a brand, the RAS represents a community of brilliant minds, passionately curious and mutually supportive, who have a shared concern for the future of humanity. As a credible, independent source of the latest scientific discoveries in the field, the society is a custodian of the past, but looks to the future in its work.

Bulldog will be targeting a range of consumers with the licensing programme, including the scientific community, amateur astronomy enthusiasts, schools and children, as well as gift buyers and non-scientific consumers. The team will be talking to potential licensees across gifting, toys and games, homewares, apparel and accessories, publishing and more.

The RAS has a wealth of creative assets to offer licensing partners, from logo-based visuals, to historical photography, artistic representations, and iconic and quirky artwork and graphics, to use across the huge scope of relevant products.

Rob Corney, MD of Bulldog Licensing, commented: “The Bulldog team is hugely excited to be working with the RAS. The society is the leading authority on the fascinating subject of astronomy and has an enormous potential for licensed products. The study and understanding of this area is enthralling and touches all of our lives, while also being central to the ever growing concern around sustainability, making it particularly topical and relevant. 200 years of existence provides an immense portfolio of assets for potential licensees to tap into.”