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NEWS & MEDIA

13
Apr, 2017
Bulldog Picks Up Plethora Of New Partners For Miraculous™: Tales of Ladybug & Cat Noir

ZAG continues to increase its reach of licensees for its critically-acclaimed, hit, comedy-action animated TV series, Miraculous™: Tales of Ladybug & Cat Noir. With representative Bulldog Licensing signing deals with Gosh! Designs at PMS International (stationery, pocket money toys and creative play), IglooBooks (book publishing), Kokomo (dental and gift sets) and Roy Lowe (socks).

Miraculous has been attracting legions of fans through an action-packed story that centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode.

The series launched on the Disney Channel in the UK over the last year and is the broadcaster’s No. 1 show. Disney has also snapped up series 2, which will screen later this year whilst free to air broadcaster Pop grabbed the UK rights to the show. Debuting in February 2017, the show jumped right to the top of the channel’s ratings charts, pulling in audiences a massive 45% above the channel average.

The addition of the new licensees adds to a strong existing programme. Other partners include Maad Toys (bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a varied range that includes duvet covers, curtains and fleece blankets and Bandai as the master toy partner.

“This new activity shows the strength of Miraculous,” says Bulldog Licensing MD Rob Corney. “We’ve now got a large programme in place, across multiple categories, and with the show performing so well on TV there is a huge amount of interest in this brand!”

23
Mar, 2017
Mass Effect: Andromeda Set To Make A Massive Licensing Mark!

Bulldog Licensing has revealed that a host of partners are already signed up in the UK for video game property Mass Effect: Andromeda – ahead of the game’s launch on March 23rd.

Mass Effect: Andromeda is the fourth instalment in the hugely popular Mass Effect series of sci-fi shooter games, developed by BioWare and published by EA, which has sold millions of copies worldwide and is acclaimed by critics as one of the greatest video game franchises of all time.In Mass Effect: Andromeda, the player takes the role of a Pathfinder – a soldier tasked with discovering new planets in the Andromeda Galaxy.

A host of licensees are on board for the brand licensing programme. These include Trademark and Insert Coin (both apparel), Rubber Road and Level Up Wear (both apparel and accessories) Imagine 8 (gift and stationery) and GB Eye (wall décor, badges, travel card holders, mugs, keyrings, stationery, glassware). Merchandise will hit shelves across a host of major retailer throughout Europe.

“Mass Effect: Andromeda is part of one of the biggest video game franchises on the planet, so there is huge anticipation about this launch,” comments Bulldog MD Rob Corney. “Licensees are understandably keen to tap into this excitement and there is a very strong programme in place, which is only going to get bigger – as this is one hot brand!”

17
Mar, 2017
Five Forget Mother’s Day Soars To Number One Slot

Five Forget Mother’s Day – the latest title in a series of tongue-in-cheek parodies of Enid Blyton’s most famous books – has shot to No. 1 in the hardback non-fiction chart.

Other titles in the series – such as Five On Brexit Island, Five Go on a Strategy Away Day and Five Give Up the Booze – have all made it into the top ten and overall sales for the series now top 1,000,000.

The books tap into the nostalgia for Enid Blyton’s work, which also includes Malory Towers and the Secret Seven and has delighted successive generations of British children and sold hundreds of millions of copies. Enid Blyton’s books regularly feature in the top ten list of the best-selling authors in the UK and are also popular across the world, making her the fourth most translated author in history, after Agatha Christie, Jules Verne and William Shakespeare.

The brand is represented by Bulldog Licensing, who are launching a full The Famous Five programme this year to coincide with the 75th anniversary of the first book, with stationery, gift and food products all hitting the shelves. Bulldog will then look to expand across the Secret Seven and other titles in the estate.

“These books have struck a huge chord,” says Bulldog Licensing Director Vicky Hill. “Everyone grew up with Enid Blyton’s work, so there is huge nostalgic appeal in anything connected to these timeless stories.”

5
Mar, 2017
Bulldog Licensing launches full programme for The Famous Five to celebrate 75th anniversary of first book in the series

As the public appetite for Enid Blyton’s The Famous Five continues, on the back of Quercus’ best-selling Enid Blyton for Grown-Ups series, Bulldog has also seen the expansion of its licensing range, with Danilo on board to create a range of Blyton greeting cards.

This year, Bulldog Licensing, which represents the entire Enid Blyton brand, has lined up a full programme for The Famous Five to coincide with the 75th anniversary of the first book, with stationery, gift and food products all hitting the shelves.

The success of the Enid Blyton for Grown-Ups series demonstrates the enduring popularity of The Famous Five brand, which Enid Blyton Entertainment (EBE) initially licensed to Quercus in 2016. The tongue-in-cheek books have dominated the non-fiction charts since launching in November; Five on Brexit Island was the bestselling book in the UK in the week before Christmas 2016 and remains in the top ten. The latest addition to the series, Five Forget Mother’s Day launched on February 23rd and is now at number 2 in the non-fiction book charts.

Katie Price, Licensing Director, Hachette Children’s Group commented: “The books tap into the nostalgia for Enid Blyton’s work, which also includes Malory Towers and The Secret Seven among others and has delighted successive generations of British children and sold hundreds of millions of copies. Enid Blyton, who still sells a book a minute in the UK, regularly features in the top ten list of the best-selling authors in the UK. As the fourth most translated author in history, after Agatha Christie, Jules Verne and William Shakespeare, Enid Blyton has proven global appeal and is the most translated children’s author in the world, according to UNESCO.”

“The popularity of these books amply demonstrates that Enid Blyton is part of our national fabric,” says Bulldog Licensing Director Vicky Hill. “Her work has massive nostalgic appeal for adults, while kids are as entranced by the stories as they ever were – so there is huge brand awareness out there for licensees to tap into.”

Bulldog will shortly be looking to expand across the Secret Seven and other titles in the estate.

24
Feb, 2017
Bulldog Bags New Partners For Miraculous™: Tales of Ladybug & Cat Noir

Bulldog Licensing has picked up a trio of new licensees for hit superhero animation Miraculous, with Maad Toys, Gemma International and Rubies all joining the fold.

Miraculous is attracting legions of fans through an action-packed story that centres on Marinette and Adrien – two normal kids secretly chosen to save Paris from arch-villain Hawk Moth. With the help of their magical Kwamis they transform into young super heroes – Ladybug and Cat Noir – with a mission to capture the Akumas, the butterfly minions who are threatening Paris, and restore peace to their cherished city.

The first series of Miraculous is already the No. 1 show on the Disney Channel UK and will debut soon on the free to air ratings powerhouse, Pop.

The new deals will see Maad Toys produce colour-in backpacks, shoulder bags, handbags and purses, whilst Rubies is on board for dress-up, and Gemma International for greeting cards, gift packaging and partyware.

The new partners join a fast growing licensing programme. A toy range from Bandai was launched exclusively in ToysRUs before a high profile full market roll-out earlier this year. Other partners include Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a range of bedding and homewares products.

“Miraculous is a truly beautiful show with engaging storylines that tap into the superhero phenomenon,” says Bulldog Group Managing Director, Rob Corney. “This is reflected in a rapidly growing licensing programme that I’m sure we will be adding to again very soon.”

9
Feb, 2017
New Deal Gives Garfield Major Socks Appeal!

Bulldog Licensing has inked a new deal that will see Misirli produce a range of socks featuring legendary cartoon cat Garfield.

Garfield is an instantly recognisable figure thanks to the cartoon strip that was first introduced in 1978 and is now featured in over 2100 newspapers across the globe, holding the Guinness World Record for the most syndicated cartoon strip as a result. Garfield books have sold over 200 million copies to date and the character has spawned two animated television series, two feature-length live-action films, and three CGI animated movies – as well as thousands of lines of licensed merchandise. The cartoon strip appears every day in the Daily Mail, the UK’s second most popular newspaper, and ‘The Garfield Show’ cartoon is one of the top-rating shows on digital channel Boomerang.

The new agreement will also see Misirli produce Garfield-branded slipper socks and children’s nightwear.

This adds to Garfield’s major presence in the UK licensing sector. Other partners include Sambro (bags and stationery), Ravette (publishing), J Fox (accessories), and SNI Optometric (eyewear). Garfield apparel is also a major seller on the high street through lines from Blues, Poetic Gem and BCI.

”Both kids and adults love Garfield, which makes the brand highly versatile and profitable,” says Bulldog Licensing MD Rob Corney. ”This cross-generational appeal has allowed us to build a very strong programme, which I’m sure will continue to expand.”

6
Feb, 2017
Shopkins Season 7 Hits Shelves!

Millions of young girls will be in collectible heaven today thanks to the launch of Shopkins Season 7 – the latest release in the phenomenally successful series from Moose Toys.

The release of the party-themed Season 7 was celebrated yesterday at Toys R Us with a special International Shopkins Day – attended by Toys and Me vlogger Tiana. The new figures are sure to boost the brand’s incredible sales figures even further – revenue went over $125million in 2016 in the UK alone with strong growth forecast across multiple categories through 2017. The property is the biggest girls’ brand in the UK toy sector, a massive £16.2 million ahead of the next biggest brand, whilst even Happy Places – the Shopkins sub-brand – is bigger than any other girls’ collectable on the market!

Licensing representative Bulldog is dealing with huge demand from licensees and retailers, with scores of major names already on board. These include Universal (DVD), Gemma (party goods), Fashion UK (apparel), Aykroyds TDP (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards), VMC (headwear, scarves, sunglasses and more), Blueprint (stationery), Character World (bedding, inflatable chairs and beanbags), Danilo (greetings cards, wrap and calendars), DJ Murphy (magazines), Winning Moves (games), and Whitehouse Leisure (amusement plush), most of whom list Shopkins at the very top of their sales charts.

“Nothing seems to stop Shopkins – it just keeps on growing,” comments Bulldog Licensing Director Vicky Hill. “Each new season brings fresh interest and excitement and I’m sure Season 7 will be no different!”

13
Dec, 2016
Bulldog Monkeys Around With Kimm & Miller!

Kimm & Miller Monkey RangeBulldog Licensing has signed a deal with Kimm & Miller that has seen a range of merchandise featuring woolly legend Monkey hit shelves across the UK.

Monkey is a cultural icon and one of the most popular brands in Britain for the 16-34 year old consumer, with a huge following. Over 50,000 people ‘like’ the Monkey page on Facebook, which is fronted by Monkey and features pictures and videos featuring the famous simian thespian. The Monkey brand is owned by Comic Relief and profit from Monkey merchandise goes straight to the charity.

Kimm & Miller has developed a range of products, including mugs, trays, spoons, egg cups and teapots, which are available at leading retailers throughout the UK. Sales of the Monkey branded product range are proving extremely strong with fans of the anthropoidal actor queuing up for their furry fix.

“We are thrilled to be supporting Comic Relief by working with Monkey,” says William Pegg, Brand Manager at Kimm & Miller. “He’s an instantly recognisable character and one that brings a smile to everyone’s face, so I’m sure this range will fly off the shelves.”

Adds Bulldog Licensing Manager, Vicky Hill, ““This deal adds to the ever expanding presence of Monkey across UK retail and will boost the profile of a hugely popular character.”

25
Nov, 2016
Innnnnnn One – It’s The New Bullseye Quiz Book!

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Igloo Books is recognising the enduring appeal of Bullseye by publishing a new quiz book based on the legendary gameshow.

Originally presented by comedian Jim Bowen, Bullseye proved to be a huge hit with UK audiences with its mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professionaldarts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new book, which comes complete with a magnetic dartboard and toy darts, is on sale now across Asda, Martin McColl, the Coop, the Book People and Eason in Ireland. With the book registering very strong sell-through numbers across retail, this will mark the first of a number of planned lines from Igloo which adds to an existing programme – established by licensing agent Bulldog – that includes Bullseye-branded biltong, apparel and gaming products.

”Igloo Books has hit the spot with this new quiz book – it’s a great nostalgia gift and allows fans to recreate all the fun of Bullseye. It’s a brand that just keeps giving and we’re building a very strong programme of product releases to keep Bully fans everywhere entertained!” says Bulldog MD Rob Corney

19
Nov, 2016
Bulldog Secures Trio Of New Partners For Miraculous™: Tales of Ladybug & Cat Noir

Miraculous2MIR_LOGO_PKG

Bulldog Licensing has announced the first signings for hit superhero animation Miraculous, with Dreamtex, Aykroyds /TDP and Whitehouse Leisure all joining pan-regional partners Topps and Stor in the brand’s licensing programme.

Miraculous is scoring big by tapping into the superhero craze with a story that centres on Marinette and Adrien, two normal kids that have secretly been chosen to save Paris from arch-villain Hawk Moth. With the help of their magical Kwamis they transform into young super heroes – Ladybug and Cat Noir – with a mission to capture the Akumas, the butterfly minions who are threatening Paris, and restore peace to their cherished city.

The first series of Miraculous is already the No. 1 show on the Disney Channel UK and will debut on free to air TV in early 2017.

The new deals will see Aykroyds/TDP producing nightwear and underwear, whilst Whitehouse Leisure is on board for amusement plush. Dreamtex is planning a varied range that includes curtains, fleece blankets, sleeved fleece, hot water bottles, pyjama cases, cushions, rugs, sleeping bags, inflatable chairs, towels, ponchos, beanbags, fitted sheets and cuddle robes.

A toy range from Bandai is also available exclusively in ToysRUs with huge support for the full market roll-out next year.

“Miraculous is a new addition to our portfolio, so to be announcing three new licensees already is great news and indicative of this brand’s huge potential,” says Bulldog Group Managing Director, Rob Corney. “This is just the start – we are dealing with masses of enquiries for this property so I’m sure there’ll be further announcements very soon.”