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NEWS & MEDIA

20
Feb, 2018
CHANNEL 4 ORDERS MORE EPISODES OF THE CRYSTAL MAZE

Channel 4 has ordered more all-new episodes of The Crystal Maze from Fizz, part of RDF Television. The 12 x 60’ order from Channel 4 will extend the legendary games show’s run on the channel, and UK licensing agents Bulldog are thrilled to be working with producers Fizz once again to represent the property.

Richard Ayoade will return to guide the intrepid explorers through four challenging zones as they collect crystals to exchange for time in the iconic Crystal Dome. The Crystal Maze will once again be shot at the purpose-built set spanning over 30,000 square feet at Bristol’s Bottle Yard Studios and the new order of 12 episodes also includes six celebrity specials.

Licensing agent Bulldog has capitalised on the buzz surrounding the brand to build a strong licensing programme. Partners include Imagine8 for FSDUs featuring a range of Crystal Maze-branded products, as well as Rascals (games and puzzles) and Poetic Brands (apparel). In addition, recent ads for PayPal and Specsavers have both featured the brand, whilst the Co-op has been using the theme song in their ad campaigns.

The Crystal Maze originally aired on Channel 4 from 1990 to 1995, achieving iconic status by pitting teams of contestants against the fiendishly difficult puzzles of the Maze. The show has since made a full return and has enjoyed viewing figures peaking at 4.3million. The show is particularly popular amongst young people and attracts a 16-34 audience more than 80% higher than the slot average and, for under 16s, over 100% higher. During broadcast, #crystalmaze regularly appears at number 1 in the Twitter Trends chart and was trending in the top ten UK YouTube charts for a week with footage of one particularly inept participant! . Fans won’t have long to wait to see more adventures from The Crystal Maze, as more new episodes filmed in 2017 will air later this year.

“The Crystal Maze is a zeitgeist brand with a big following amongst a digitally-savvy, millennial audience,” says Bulldog MD Rob Corney. “So there’s huge brand awareness out there amongst a young demographic with money to spend – making this a fantastic licensing opportunity.”

Neale Simpson, Executive Producer adds: “It was a huge privilege bringing this show back and it’s been wonderful seeing young audiences engage with the new series and our magnificent Maze Master. We can’t wait to get back to creating more crystal collecting chaos. Can we possibly top Rob stuck on a spinning planet?”

The Crystal Maze is a Banijay Group format.

24
Jan, 2018
Bulldog Scores A Bullseye Double!

Bulldog Licensing has added new partners for top gameshow brand Bullseye, after signing deals with C&M Licensing and The Hut Group.

During the 80s and 90s, Bullseye was a TV juggernaut. Presented by comedian Jim Bowen, it drew in massive audiences through an irresistible mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professional darts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new deals will see C&M Licensing produce nightwear and socks, whilst The Hut Group is on board for T-shirts, hoodies, mugs, phone cases, prints and sweatshirts.

This adds to an existing programme that includes Bullseye-branded biltong, an online slots game from leading specialist Microgaming and a Bullseye quiz book – complete with magnetic dartboard and toy darts

”Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it,” says Bulldog MD Rob Corney. “There’s massive brand–recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”

15
Jan, 2018
Imagine8 Enters The Crystal Maze!

Cult classic The Crystal Maze continues to pull in partners, with Imagine8 the latest licensee to join the programme for the revamped game show.

The Crystal Maze originally aired on Channel 4 from 1990 to 1995, achieving iconic status by pitting teams of contestants against the fiendishly difficult puzzles of the Maze. After a hugely successful Stand Up To Cancer celebrity special in 2016, the show has made a full return to Channel 4 and is now the channel’s #1 entertainment show.

Hosted by Maze Master Richard Ayoade, the new series sees teams face a new range of challenges as they attempt to navigate the Aztec, Medieval, Industrial and Future zones to win crystals that equate to time in the final challenge – the Crystal Dome.

Imagine8 has signed to do FSDUs with a range of Crystal Maze-branded products, which adds to a burgeoning programme. Licensing agent Bulldog has also signed up Poetic Brands for an adult apparel range that’s launching this month, as well as Rascals (games and puzzles) and The Hut (mugs, notebooks, coasters, cushions and pillows). In addition, recent ads for PayPal and Specsavers have both featured the brand, whilst the Co-op has been using the theme song.

The huge success of the TV show’s relaunch follows in the steps of the sell-out successes of The Crystal Maze LIVE Experiences, real life opportunities for members of the public to play recreations of The Crystal Maze in either London or Manchester. The experiences are sold out months in advance.

“The Crystal Maze is back with a bang and licensees are keen to capitalise on its popularity,” says Bulldog MD Rob Corney. “There’s a big buzz surrounding this property and I’m sure we’ll be making further announcements soon.”

15
Dec, 2017
The World of Dinosaur Roar! comes to iconic Winning Moves game

Top Trumps developed for new pre-school property

Nurture Rights, which owns The World of Dinosaur Roar!, the popular licensed property created by Peter Curtis that teaches pre-schoolers about dinosaurs, has announced the award of a global licence to games company Winning Moves to produce a World of Dinosaur Roar! version of one of its best-known games.

 Winning Moves will be launching The World of Dinosaur Roar! Top Trumps card game in Spring / Summer 2018. The game will be widely available at high street, department store and supermarket retail, as well as online. The core market for the game is expected to be pre-school children and families, but dinosaur fans of all ages will also love this new version of Top Trumps.

The Top Trumps cards will feature the brand’s colourful dinosaur characters but will also include facts and figures about each dinosaur, verified by Professor Paul Barrett of the Department of Earth Sciences at London’s Natural History Museum.

In the longer term the property may appear in board game format as well: Winning Moves also has the rights to other board game versions of The World of Dinosaur Roar!

The agreement was developed and finalised by licensing agent Bulldog Licensing, one of the industry’s leading licensing agencies, on behalf of property owner Nurture Rights.

Inspired by Dinosaur Roar! the best-selling, classic picture book from the 1990s that is also owned by Nurture Rights The World of Dinosaur Roar! began life as a book series that introduces readers to a different title character in each book and uses his or her personality to teach children about dinosaurs in an engaging and entertaining way. The first four titles in the series of The World of Dinosaur Roar! Books: Dinosaur Roar! The Tyrannosaurus rex, Dinosaur Boo! The Deinonychus, Dinosaur Stomp! The Triceratops and Dinosaur Munch! The Diplodocus are already hugely popular with readers throughout the UK. Many more colourful dinosaurs, including Dinosaur Snap! The Spinosaurus, Dinosaur Flap! The Oviraptor, and Dinosaur Whack! The Stegosaurus, are on their way. The World of Dinosaur Roar! is produced in association with the Natural History Museum in London.

With its large cast of memorable characters and engrossing storylines, The World of Dinosaur Roar! is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged 2-5, as well as gift givers and dinosaur fans everywhere.

With Golden Bear on board as master toy partner, set to launch a major range of product for autumn 2018, Macmillan Children’s Books the official publishing partner for the property, and this latest agreement with Winning Moves, licensing agents Bulldog Licensing are set to make a number of partner announcements for this popular brand.

Charlotte Waalkens, Licensing Manager, Winning Moves, said: “The exciting, colourful characters in The World of Dinosaur Roar! are perfect for card games – and our popular and much-loved Top Trumps game is the ideal stage for these larger-than-life characters. We’re certain that kids and adults alike will love this dinosaur-themed editions of their favourite game.”

Nick Barrington, Managing Director of Nurture Rights, added: “We are delighted to have the opportunity to bring together The World of Dinosaur Roar! and a respected leader in the games field. Winning Moves has done a great job in bringing this entertaining, beautifully illustrated and educational property to this iconic game.”

20
Sep, 2017
Bulldog Announces Amazing New Deals!

First partners revealed for The Crystal Maze licensing programme

Bulldog Licensing has launched the licensing programme for The Crystal Maze – with two partners already signed up for the revamped game show.

The Crystal Maze originally aired on Channel 4 from 1990 to 1995, achieving cult status by pitting teams of contestants against the fiendishly difficult puzzles of the Maze. After a hugely successful Stand Up To Cancer celebrity special in 2016, the show has now returned to Channel 4 for a full series. Hosted by maze-master Richard Ayoade, the new series sees teams face a new range of challenges as they attempt to navigate the Aztec, Medieval, Industrial and Future zones of the maze to win crystals that equate to time in the final challenge – the Crystal Dome.

The new deals will see Rascals produce board games, card games, puzzle games, and travel games based on the show’s format. Poetic Brands is also on board for adult T-shirts, nightwear and underwear.

“There are few gameshows that match The Crystal Maze for iconic appeal and the new version is creating a whole new generation of fans, so the brand offers huge potential for licensing,” says Bulldog MD Rob Corney. “We’ve already got two great partners on board and expect to be making more announcements very soon.”

8
Aug, 2017
Nurture Rights appoints Bulldog Licensing to key role for major new property

Bulldog Licensing to manage UK and Ireland licensing for The World of Dinosaur Roar!

Kids’ media company Nurture Rights has announced the appointment of Bulldog Licensing as Licensing Agent in the UK and Ireland for The World of Dinosaur Roar!, the new preschool property owned by Nuture, created by Peter Curtis and produced in association with the Natural History Museum in London. Bulldog will also manage licensing for Nurture’s classic Dinosaur Roar! property.

Bulldog Licensing, one of the UK’s leading licensing agencies, will build on the foundations put in place by Nurture Rights since the recent launch of The World of Dinosaur Roar!, targeting both retailers and licensees across the UK and Ireland. Its initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.

The appointment of Bulldog follows hard on the heels of the launch of the first books in a collectable series of The World of Dinosaur Roar! by Macmillan’s Children’s Books, the official publishing partner for the property, and the announcement of Golden Bear as Master Toy Licensee for the property.

With its large cast of memorable characters and engrossing storylines, The World of Dinosaur Roar! is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged 2-5, as well as gift givers and dinosaur fans everywhere.

The World of Dinosaur Roar! is inspired by the best-selling, classic picture book from the 1990s, Dinosaur Roar!, by Paul Stickland and Henrietta Stickland. The classic property Dinosaur Roar!, also owned by Nurture Rights, has already inspired successful apparel ranges launching in Mothercare and M&Co and partnerships with a raft of licensees, including Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.

The World of Dinosaur Roar!, has been produced in association with the Natural History Museum in London, and all dinosaurs in the series have been verified and approved by Dr Paul Barrett of the Museum’s Department of Earth Sciences. All books and licensed merchandise will carry the Natural History Museum logo. It is this seal of authenticity that sets The World of Dinosaur Roar! apart. Both The World of Dinosaur Roar! and Dinosaur Roar! are endorsed by the Museum.

Rob Corney, Group Managing Director, Bulldog Licensing, says: “The enormous promise of The World of Dinosaur Roar! is clear from the two significant agreements already announced in publishing and toys. It has enormous promise in the market and we’re extremely excited to be working with Nurture — a truly innovative and forward-thinking company — in building on its success to date.”

Nick Barrington, Managing Director, Nurture Rights, says: “With licensing and retail interest in The World of Dinosaur Roar! growing at an extraordinary pace, we were keen to appoint a licensing agent that could both manage and build on that interest. Bulldog has the wide-ranging experience, the contacts and, above all, the excellent reputation we required. We are looking forward immensely to working with Rob Corney and his team.”

18
Jul, 2017
Bulldog Nets Match Attax!

Bulldog Licensing signs deal to represent top football brand

Bulldog Licensing has signed an agreement to represent Topps property Match Attax, the trading card game that is the UK’s No.1 children’s football brand.

Targeted at boys aged 6-13yrs and girls aged 9-12yrs, Match Attax is the best-selling sport trading card game series the world has ever seen. New card releases take place three times throughout the football season and fans use their collection to play a card game version of football, using the defence and attack statistics on the cards.

Nearly half of all boys in the UK collect Match Attax. During the last football season, a Match Attax pack was bought on average every 1.2 seconds, through 46,000 outlets – with parents accounting for 74% of all purchases. Live swapping events are held across the country, whilst the brand’s online presence – Toppsfootball.com – has over 600,000 registered users and is the 9th most visited boys site in the UK.

Bulldog’s initial focus is on products such as apparel, accessories, stationery and gift, with initial merchandise predicted to hit retail from spring 2018.

Chris Rodman, Group Managing Director of Topps says “Given the phenomenal interest and engagement in the Match Attax brand, from both children and their parents, extending the brands reach with a focused licensing program offers both Topps and licensees a unique opportunity. Rob and the Bulldog licensing team are the perfect partners to help us achieve this goal”.

“We are incredibly excited about representing Match Attax,” says Bulldog MD Rob Corney. “It’s tapping into a huge market and the stats surrounding the brand are staggering – it is amazingly popular. In licensing terms the brand has massive potential and we are expecting to be announcing on initial deals very soon.”

12
Jul, 2017
Bulldog Pulls In More Partners For Enid Blyton

Bulldog Licensing has announced further deals for the Enid Blyton brand, with Smiffy’s and Widdop and Co. Ltd both signing agreements.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven. Her books have delighted successive generations of British children, sold hundreds of millions of copies, and regularly feature in the top ten list of the best-selling authors in the UK. Enid Blyton also has huge international appeal and is the fourth most translated author in history – after Agatha Christie, Jules Verne and William Shakespeare.

The deals with Smiffys will see the company produce fancy dress for World Book Day 2018 featuring characters from The Famous Five, Malory Towers and The Twins at St Clare’s. Meanwhile, Widdop and Co. Ltd is on board for a range of products, including ceramics, glassware, kitchen accessories, camping kits, cushions, gardening items, and baking items

This adds to a growing licensing programme, with Gibsons recently signed for puzzles and The Lagoon Group for toys and games. Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation – regularly topping the bestseller charts.

“We are dealing with a huge amount of interest in the Enid Blyton brand, as evidenced by signing four licensing agreements in just the last few weeks,” says Bulldog Licensing Director Vicky Hill. “Licensees are anxious to tap into the huge nostalgic appeal of Enid Blyton’s work and we expect to be announcing even more deals soon.”

29
Jun, 2017
Trio Of New Partners Sign Up For Miraculous™: Tales of Ladybug & Cat Noir

The hit comedy-action animated TV series, Miraculous™: Tales of Ladybug & Cat Noir from ZAG is continuing to grow in the licensing sector, with representative Bulldog Licensing recently signing three new deals.

New licensees are Imagine8 for both fashion accessories & jewellery and cross-category ranges, and Sakar for youth electronics including mobile and audio accessories. DJ Murphy, meanwhile, will feature Miraculous in their new mixed brand girls’ magazine ‘Mixit’, which is launching soon. The second issue on sale July 20th will feature a Miraculous covermount.

Miraculous has been attracting legions of fans through an action-packed story that centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode. The series is dominating the kids’ TV scene in the UK, where it is the No. 1 show on both Disney Channel and Pop, where it is simulcast.

The new licensees add to a large and growing programme. Other partners include Bandai (master toy), Gosh! Designs at PMS International (stationery, pocket money toys and creative play), Igloo Books (book publishing), Kokomo (dental and gift sets), Roy Lowe (socks), Maad Toys (colour-me bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush). Dreamtex are also on board a varied range that includes duvet covers, curtains, towels, cushions and more.

“Miraculous is performing incredibly strongly, reflecting its dominant position in the TV ratings,” says Bulldog Licensing MD Rob Corney. “This growth shows no signs of stopping – we’re dealing with lots of interest from many different sectors and will be announcing more deals soon.”

15
Jun, 2017
Bulldog Bags Two New Licensees For Enid Blyton Programme

Bulldog Licensing has announced that two new partners have joined the licensing programme for world famous children’s author Enid Blyton. Gibsons will be producing puzzles and The Lagoon Group is on board for toys and games, including card and board games.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven. Her books have delighted successive generations of British children, sold hundreds of millions of copies, and regularly feature in the top ten list of the best-selling authors in the UK. Enid Blyton also has huge international appeal and is the fourth most translated author in history – after Agatha Christie, Jules Verne and William Shakespeare.

Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation – regularly topping the bestseller charts.

“We’re delighted to have Gibsons and The Lagoon Group on board,” says Bulldog Licensing Director Vicky Hill. “I’m sure they will do an excellent job in tapping into the huge nostalgic appeal of these timeless classics.”