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NEWS & MEDIA

8
Aug, 2017
Nurture Rights appoints Bulldog Licensing to key role for major new property

Bulldog Licensing to manage UK and Ireland licensing for The World of Dinosaur Roar!

Kids’ media company Nurture Rights has announced the appointment of Bulldog Licensing as Licensing Agent in the UK and Ireland for The World of Dinosaur Roar!, the new preschool property owned by Nuture, created by Peter Curtis and produced in association with the Natural History Museum in London. Bulldog will also manage licensing for Nurture’s classic Dinosaur Roar! property.

Bulldog Licensing, one of the UK’s leading licensing agencies, will build on the foundations put in place by Nurture Rights since the recent launch of The World of Dinosaur Roar!, targeting both retailers and licensees across the UK and Ireland. Its initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.

The appointment of Bulldog follows hard on the heels of the launch of the first books in a collectable series of The World of Dinosaur Roar! by Macmillan’s Children’s Books, the official publishing partner for the property, and the announcement of Golden Bear as Master Toy Licensee for the property.

With its large cast of memorable characters and engrossing storylines, The World of Dinosaur Roar! is already attracting licensee interest as a property with potential across a wide range of categories and merchandise aimed at a core market of children aged 2-5, as well as gift givers and dinosaur fans everywhere.

The World of Dinosaur Roar! is inspired by the best-selling, classic picture book from the 1990s, Dinosaur Roar!, by Paul Stickland and Henrietta Stickland. The classic property Dinosaur Roar!, also owned by Nurture Rights, has already inspired successful apparel ranges launching in Mothercare and M&Co and partnerships with a raft of licensees, including Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.

The World of Dinosaur Roar!, has been produced in association with the Natural History Museum in London, and all dinosaurs in the series have been verified and approved by Dr Paul Barrett of the Museum’s Department of Earth Sciences. All books and licensed merchandise will carry the Natural History Museum logo. It is this seal of authenticity that sets The World of Dinosaur Roar! apart. Both The World of Dinosaur Roar! and Dinosaur Roar! are endorsed by the Museum.

Rob Corney, Group Managing Director, Bulldog Licensing, says: “The enormous promise of The World of Dinosaur Roar! is clear from the two significant agreements already announced in publishing and toys. It has enormous promise in the market and we’re extremely excited to be working with Nurture — a truly innovative and forward-thinking company — in building on its success to date.”

Nick Barrington, Managing Director, Nurture Rights, says: “With licensing and retail interest in The World of Dinosaur Roar! growing at an extraordinary pace, we were keen to appoint a licensing agent that could both manage and build on that interest. Bulldog has the wide-ranging experience, the contacts and, above all, the excellent reputation we required. We are looking forward immensely to working with Rob Corney and his team.”

18
Jul, 2017
Bulldog Nets Match Attax!

Bulldog Licensing signs deal to represent top football brand

Bulldog Licensing has signed an agreement to represent Topps property Match Attax, the trading card game that is the UK’s No.1 children’s football brand.

Targeted at boys aged 6-13yrs and girls aged 9-12yrs, Match Attax is the best-selling sport trading card game series the world has ever seen. New card releases take place three times throughout the football season and fans use their collection to play a card game version of football, using the defence and attack statistics on the cards.

Nearly half of all boys in the UK collect Match Attax. During the last football season, a Match Attax pack was bought on average every 1.2 seconds, through 46,000 outlets – with parents accounting for 74% of all purchases. Live swapping events are held across the country, whilst the brand’s online presence – Toppsfootball.com – has over 600,000 registered users and is the 9th most visited boys site in the UK.

Bulldog’s initial focus is on products such as apparel, accessories, stationery and gift, with initial merchandise predicted to hit retail from spring 2018.

Chris Rodman, Group Managing Director of Topps says “Given the phenomenal interest and engagement in the Match Attax brand, from both children and their parents, extending the brands reach with a focused licensing program offers both Topps and licensees a unique opportunity. Rob and the Bulldog licensing team are the perfect partners to help us achieve this goal”.

“We are incredibly excited about representing Match Attax,” says Bulldog MD Rob Corney. “It’s tapping into a huge market and the stats surrounding the brand are staggering – it is amazingly popular. In licensing terms the brand has massive potential and we are expecting to be announcing on initial deals very soon.”

12
Jul, 2017
Bulldog Pulls In More Partners For Enid Blyton

Bulldog Licensing has announced further deals for the Enid Blyton brand, with Smiffy’s and Widdop and Co. Ltd both signing agreements.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven. Her books have delighted successive generations of British children, sold hundreds of millions of copies, and regularly feature in the top ten list of the best-selling authors in the UK. Enid Blyton also has huge international appeal and is the fourth most translated author in history – after Agatha Christie, Jules Verne and William Shakespeare.

The deals with Smiffys will see the company produce fancy dress for World Book Day 2018 featuring characters from The Famous Five, Malory Towers and The Twins at St Clare’s. Meanwhile, Widdop and Co. Ltd is on board for a range of products, including ceramics, glassware, kitchen accessories, camping kits, cushions, gardening items, and baking items

This adds to a growing licensing programme, with Gibsons recently signed for puzzles and The Lagoon Group for toys and games. Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation – regularly topping the bestseller charts.

“We are dealing with a huge amount of interest in the Enid Blyton brand, as evidenced by signing four licensing agreements in just the last few weeks,” says Bulldog Licensing Director Vicky Hill. “Licensees are anxious to tap into the huge nostalgic appeal of Enid Blyton’s work and we expect to be announcing even more deals soon.”

29
Jun, 2017
Trio Of New Partners Sign Up For Miraculous™: Tales of Ladybug & Cat Noir

The hit comedy-action animated TV series, Miraculous™: Tales of Ladybug & Cat Noir from ZAG is continuing to grow in the licensing sector, with representative Bulldog Licensing recently signing three new deals.

New licensees are Imagine8 for both fashion accessories & jewellery and cross-category ranges, and Sakar for youth electronics including mobile and audio accessories. DJ Murphy, meanwhile, will feature Miraculous in their new mixed brand girls’ magazine ‘Mixit’, which is launching soon. The second issue on sale July 20th will feature a Miraculous covermount.

Miraculous has been attracting legions of fans through an action-packed story that centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode. The series is dominating the kids’ TV scene in the UK, where it is the No. 1 show on both Disney Channel and Pop, where it is simulcast.

The new licensees add to a large and growing programme. Other partners include Bandai (master toy), Gosh! Designs at PMS International (stationery, pocket money toys and creative play), Igloo Books (book publishing), Kokomo (dental and gift sets), Roy Lowe (socks), Maad Toys (colour-me bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush). Dreamtex are also on board a varied range that includes duvet covers, curtains, towels, cushions and more.

“Miraculous is performing incredibly strongly, reflecting its dominant position in the TV ratings,” says Bulldog Licensing MD Rob Corney. “This growth shows no signs of stopping – we’re dealing with lots of interest from many different sectors and will be announcing more deals soon.”

15
Jun, 2017
Bulldog Bags Two New Licensees For Enid Blyton Programme

Bulldog Licensing has announced that two new partners have joined the licensing programme for world famous children’s author Enid Blyton. Gibsons will be producing puzzles and The Lagoon Group is on board for toys and games, including card and board games.

Enid Blyton’s best-known work is The Famous Five series, but her titles also include Malory Towers and The Secret Seven. Her books have delighted successive generations of British children, sold hundreds of millions of copies, and regularly feature in the top ten list of the best-selling authors in the UK. Enid Blyton also has huge international appeal and is the fourth most translated author in history – after Agatha Christie, Jules Verne and William Shakespeare.

Bulldog Licensing is launching The Famous Five programme this year to coincide with the 75th anniversary of the first book, with greetings cards, stationery, and gift products all on the way. In addition, a series of tongue-in-cheek Famous Five books for grown-ups has been a publishing sensation – regularly topping the bestseller charts.

“We’re delighted to have Gibsons and The Lagoon Group on board,” says Bulldog Licensing Director Vicky Hill. “I’m sure they will do an excellent job in tapping into the huge nostalgic appeal of these timeless classics.”

14
Jun, 2017
Bulldog to license The Crystal Maze brand as one of C4’s biggest hits returns

Major relaunch will see 20 new episodes and multi-category licensing campaign

Bulldog Licensing, one of the UK’s leading licensing agencies, has announced its appointment as UK licensing agent for the relaunched version of one of the 1990s’ most popular TV shows: The Crystal Maze. Bulldog is licensing The Crystal Maze on behalf of producers Fizz TV/RDF and brand owners Banijay, one of the world’s largest independent content creation groups for television and multimedia platforms.

The new series will see teams of five intrepid adventurers on an epic gameshow adventure through four fantastical zones: Aztec, Medieval, Industrial and Futuristic. In each zone the team must tackle Physical, Skill, Mystery and Mental challenges in a bid to win crystals. These elusive crystals each give the team five seconds in iconic The Crystal Dome where they hope to collect gold tokens to win prizes.

The new 20 part series has been filmed out of Bottle Yard Studios in Bristol on an impressive 30,000 square foot set, and will air in spring and autumn 2017, and includes 5 celebrity specials for Stand Up to Cancer. The shows will be hosted by the popular comedian, actor, writer and director Richard Ayoade.

The original show appeared in the 1990s and was a hit for the channel. The show is still fondly remembered over 20 years after it left our screens and was twice (in 2006 and 2010) named Greatest UK Game Show of All Time in polls by the popular information resource UKGameshows.com

Now The Crystal Maze has a life beyond the world of TV, most notably with the The Crystal Maze Live Experience in London and Manchester run by Little Lion Entertainment.

The return of The Crystal Maze is hotly anticipated, which is why Bulldog Licensing, which has a strong track record in entertainment licensing, are thrilled to have been appointed to manage the licensing campaign for the Crystal Maze brand. Bulldog has already targeted a number of early categories for the new show including stationery, gift, apparel and publishing, with many others under consideration. The target markets are likely to be teens, tweens and young adults of both sexes, as well as fans of the original show.

“The Crystal Maze still enjoys fantastically high awareness across many age groups,” says Bulldog Group Managing Director, Rob Corney. “It’s now going to gain a whole new audience with this major relaunch, which, we are certain, will put The Crystal Maze where it belongs: among the great TV shows — and brands — of the 21st century”

22
May, 2017
ZAG Shows Zoom Up the UK TV Charts!

Two shows from kids entertainment specialist ZAG – Zag Heroez Miraculous™ Tales of Ladybug & Cat Noir and Zak Storm™ Super Pirate – are dominating the children’s TV landscape in the UK.

Recent viewing figures show Miraculous™ Tales of Ladybug & Cat Noir occupying five of the most popular slots broadcast on the Disney Channel. On Pop, where the show is simulcast, it is also topping the charts, and alongside Zak Storm™ Super Pirate, ZAG shows account for seven of the top slots!

This popularity is translating into licensing success. Miraculous has enjoyed a successful toy launch through Bandai and a full licensing programme is in place, through partners such as Maad Toys (bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear) and Whitehouse Leisure (amusement plush). First phase licensed products will hit shelves in autumn/winter this year, with full cross-category roll out planned for spring/summer 2018. Zak Storm seems certain to be just as successful, thanks to huge interest from licensees.

Miraculous™ Tales of Ladybug & Cat Noir centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode.

Zak Storm™ Super Pirate features the eponymous Zak, a fearless teen surfer who finds himself sucked into the Bermuda Triangle. Here, he transforms into a Super Pirate and, with help from Calabrass – his trusty magic sword – and a motley crew of friends, he must face and defeat the many perils of the seven seas.

“ZAG have done an absolutely fantastic job with both these shows,” says Bulldog Licensing MD Rob Corney. “Kids love them and their popularity just keeps on growing, which is why we’re dealing with so much interest from the licensing community. The sky’s the limit for these two!”

15
May, 2017
Top Of The Shops! Leading Collectible Brand Shopkins Reveals Impressive New Figures

Bulldog Licensing – agent for smash-hit Moose Enterprises property Shopkins – has revealed the collectible brand is now a top 3 licensed brand across multiple categories.

Shopkins is the No. 1 brand in both the stationery and lunchware and lighting categories, as well as no. 2 in baked goods, no. 3 in trading cards and stickers and no. 3 in primary-age girls’ magazines.

There are plenty more stats that reveal the enormous appeal of this huge brand:

According to NPD figures, the Shopkins franchise is on fire! Shopkins is the No. 1 girls’ brand in the toy market – £16.2 million above its nearest rival – and is growing fast. Shoppies Dolls is the No. 1 Fashion Doll in the market by value (with an increase of over 25% vs the same time in 2016), whilst the Shopkins sub-brand – Happy Places – is bigger than any other non-Shopkins collectible on the market

Shopkins continues the stronghold in the digital space with the Shopkins app tipping over 20 million downloads internationally. Shopkins webisodes are released biweekly and now feature the Shoppies. The Shoppies have now released 4 chart topping hits that have accumulated over 11 million views across Youtube.

Shopkins has been recognised at this year’s LIMA International Licensing Awards, with nominations in four categories including: Character / Toy Brand, Food / Beverage for Finsbury Foods’ Shopkins Cupcake Queen Cake, Toys / Games / Novelties / Role-play for The Bridge Direct’s C3 Shopkins Kinstructions, and Home Décor for Jay Franco & Sons,LLC Shopkins Elevated Bedding Collection.

“The figures surrounding Shopkins are just incredible,” comments Bulldog Licensing Director Vicky Hill. “Kids just can’t get enough of the brand and it represents an absolutely amazing licensing opportunity, particularly with Moose providing fantastic support through regular style guides, product updates and marketing, as well as significantly growing the entertainment platform supporting the brand.”

13
Apr, 2017
Bulldog Picks Up Plethora Of New Partners For Miraculous™: Tales of Ladybug & Cat Noir

ZAG continues to increase its reach of licensees for its critically-acclaimed, hit, comedy-action animated TV series, Miraculous™: Tales of Ladybug & Cat Noir. With representative Bulldog Licensing signing deals with Gosh! Designs at PMS International (stationery, pocket money toys and creative play), IglooBooks (book publishing), Kokomo (dental and gift sets) and Roy Lowe (socks).

Miraculous has been attracting legions of fans through an action-packed story that centres on Marinette and Adrien – who have been given the ability to transform into superheroes, Ladybug & Cat Noir. As the chosen ones, they must work together to protect Paris from the evil doings of Hawk Moth and his newly transformed “friendly” villains found in each episode.

The series launched on the Disney Channel in the UK over the last year and is the broadcaster’s No. 1 show. Disney has also snapped up series 2, which will screen later this year whilst free to air broadcaster Pop grabbed the UK rights to the show. Debuting in February 2017, the show jumped right to the top of the channel’s ratings charts, pulling in audiences a massive 45% above the channel average.

The addition of the new licensees adds to a strong existing programme. Other partners include Maad Toys (bags and purses), Rubies (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a varied range that includes duvet covers, curtains and fleece blankets and Bandai as the master toy partner.

“This new activity shows the strength of Miraculous,” says Bulldog Licensing MD Rob Corney. “We’ve now got a large programme in place, across multiple categories, and with the show performing so well on TV there is a huge amount of interest in this brand!”

23
Mar, 2017
Mass Effect: Andromeda Set To Make A Massive Licensing Mark!

Bulldog Licensing has revealed that a host of partners are already signed up in the UK for video game property Mass Effect: Andromeda – ahead of the game’s launch on March 23rd.

Mass Effect: Andromeda is the fourth instalment in the hugely popular Mass Effect series of sci-fi shooter games, developed by BioWare and published by EA, which has sold millions of copies worldwide and is acclaimed by critics as one of the greatest video game franchises of all time.In Mass Effect: Andromeda, the player takes the role of a Pathfinder – a soldier tasked with discovering new planets in the Andromeda Galaxy.

A host of licensees are on board for the brand licensing programme. These include Trademark and Insert Coin (both apparel), Rubber Road and Level Up Wear (both apparel and accessories) Imagine 8 (gift and stationery) and GB Eye (wall décor, badges, travel card holders, mugs, keyrings, stationery, glassware). Merchandise will hit shelves across a host of major retailer throughout Europe.

“Mass Effect: Andromeda is part of one of the biggest video game franchises on the planet, so there is huge anticipation about this launch,” comments Bulldog MD Rob Corney. “Licensees are understandably keen to tap into this excitement and there is a very strong programme in place, which is only going to get bigger – as this is one hot brand!”