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NEWS & MEDIA

13
Dec, 2016
Bulldog Monkeys Around With Kimm & Miller!

Kimm & Miller Monkey RangeBulldog Licensing has signed a deal with Kimm & Miller that has seen a range of merchandise featuring woolly legend Monkey hit shelves across the UK.

Monkey is a cultural icon and one of the most popular brands in Britain for the 16-34 year old consumer, with a huge following. Over 50,000 people ‘like’ the Monkey page on Facebook, which is fronted by Monkey and features pictures and videos featuring the famous simian thespian. The Monkey brand is owned by Comic Relief and profit from Monkey merchandise goes straight to the charity.

Kimm & Miller has developed a range of products, including mugs, trays, spoons, egg cups and teapots, which are available at leading retailers throughout the UK. Sales of the Monkey branded product range are proving extremely strong with fans of the anthropoidal actor queuing up for their furry fix.

“We are thrilled to be supporting Comic Relief by working with Monkey,” says William Pegg, Brand Manager at Kimm & Miller. “He’s an instantly recognisable character and one that brings a smile to everyone’s face, so I’m sure this range will fly off the shelves.”

Adds Bulldog Licensing Manager, Vicky Hill, ““This deal adds to the ever expanding presence of Monkey across UK retail and will boost the profile of a hugely popular character.”

25
Nov, 2016
Innnnnnn One – It’s The New Bullseye Quiz Book!

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Igloo Books is recognising the enduring appeal of Bullseye by publishing a new quiz book based on the legendary gameshow.

Originally presented by comedian Jim Bowen, Bullseye proved to be a huge hit with UK audiences with its mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professionaldarts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new book, which comes complete with a magnetic dartboard and toy darts, is on sale now across Asda, Martin McColl, the Coop, the Book People and Eason in Ireland. With the book registering very strong sell-through numbers across retail, this will mark the first of a number of planned lines from Igloo which adds to an existing programme – established by licensing agent Bulldog – that includes Bullseye-branded biltong, apparel and gaming products.

”Igloo Books has hit the spot with this new quiz book – it’s a great nostalgia gift and allows fans to recreate all the fun of Bullseye. It’s a brand that just keeps giving and we’re building a very strong programme of product releases to keep Bully fans everywhere entertained!” says Bulldog MD Rob Corney

19
Nov, 2016
Bulldog Secures Trio Of New Partners For Miraculous™: Tales of Ladybug & Cat Noir

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Bulldog Licensing has announced the first signings for hit superhero animation Miraculous, with Dreamtex, Aykroyds /TDP and Whitehouse Leisure all joining pan-regional partners Topps and Stor in the brand’s licensing programme.

Miraculous is scoring big by tapping into the superhero craze with a story that centres on Marinette and Adrien, two normal kids that have secretly been chosen to save Paris from arch-villain Hawk Moth. With the help of their magical Kwamis they transform into young super heroes – Ladybug and Cat Noir – with a mission to capture the Akumas, the butterfly minions who are threatening Paris, and restore peace to their cherished city.

The first series of Miraculous is already the No. 1 show on the Disney Channel UK and will debut on free to air TV in early 2017.

The new deals will see Aykroyds/TDP producing nightwear and underwear, whilst Whitehouse Leisure is on board for amusement plush. Dreamtex is planning a varied range that includes curtains, fleece blankets, sleeved fleece, hot water bottles, pyjama cases, cushions, rugs, sleeping bags, inflatable chairs, towels, ponchos, beanbags, fitted sheets and cuddle robes.

A toy range from Bandai is also available exclusively in ToysRUs with huge support for the full market roll-out next year.

“Miraculous is a new addition to our portfolio, so to be announcing three new licensees already is great news and indicative of this brand’s huge potential,” says Bulldog Group Managing Director, Rob Corney. “This is just the start – we are dealing with masses of enquiries for this property so I’m sure there’ll be further announcements very soon.”

10
Jul, 2016
Four More For YO-KAI WATCH!

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Bulldog Licensing has announced a clutch of new deals for YO-KAI WATCH – the hit boys’ property that’s rapidly becoming a licensing powerhouse.

YO-KAI WATCH follows an average boy, Nate, who gets a special watch empowering him to discover mysterious beings called ‘Yo-kai’.  Yo-kai are everywhere, causing little nuisances in our daily lives.  Nate’s ongoing quest is to discover the reason for the Yo-kai’s mischievous behaviour, with hopes of talking them out of it.  Each time Nate needs to solve a problem – a problem often caused by another troublesome Yo-kai – he uses his watch to call upon a friendly Yo-kai to aid him.

Four new licensees have signed up for the YO-KAI WATCH programme. These are Dreamtex Ltd
(bedding), GB Eye (posters and related merch), Amscan (balloons and party decorations) and MV Sports and Leisure (wheeled toys). This adds to existing partners Danilo (greeting cards, calendars and gift tags, wrap and bags), Spearmark (lunch bags, bottles and lighting), Blueprint (stationery and bags), Cooneen (nightwear and underwear), Fashion UK (daywear), Kinnerton (confectionery), Centrum Books (publishing), Egmont (magazine publishing), Panini (sticker collection) Hasbro (master toy) and Nintendo (video games).

This is an impressive list of licensees for a show that has only recently hit UK screens. Cartoon Network shows YO-KAI WATCH every weekend morning and evening – backed by major marketing support, including trailers and website competitions.

The brand’s potential is shown by its huge success in Japan, where it dominates the television, merchandise, gaming and toy markets – generating retail sales of over €2 billion in less than two years. 

“YO-KAI WATCH is an incredible opportunity for the boys’ market in the UK,” says Bulldog Group MD Rob Corney. “The creative is incredibly strong and completely different from anything else on the market; the commercial partners are top calibre and retail buyers across the market are working with us to develop in-store presence and promotions. There’s much more to come from this brand and we have interest from numerous potential partners across many different categories.”

22
Jun, 2016
Bullseye Biltong Deal In The Bag For Bulldog

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Bulldog Licensing has signed a new deal that will see Bully – the unmistakable emblem of legendary gameshow Bullseye – appearing on packs of British-made biltong.

Originally presented by comedian Jim Bowen, Bullseye proved to be a huge hit with UK audiences with its mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professional darts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new deal will see Bullseye-branded biltong hitting the market courtesy of The Biltong Farm – a Lincolnshire-based company that will supply the dried meat snack to pubs, clubs and bars.

“Bullseye enjoys huge brand awareness and this is a great use of the license, as I’m sure drinkers will be more than ready to dip into a pack of Bully Biltong! Over recent years the pub snack market has changed massively and I can think of no better brand to help promote the growth of Biltong as consumers look to move away from less healthy snack products” says Bulldog Licensing Manager Vicky Hill.

14
May, 2016
Shopkins Soars Up The Toy Sales Charts

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Following recent news released by Moose and GP Flair about the continued success of the Shopkins toy brand, Bulldog Licensing, licensing agent for the property, has reported that the merchandising programme is also gaining pace with success across the board within multiple sectors.

The latest sales data from NPD reveals that red-hot girls’ brand, Shopkins, recorded the UK’s second highest toy sales figures in March – beaten only by Star Wars.

The toy range, distributed in the UK by GP Flair, not only included the phenomenally popular figures and playsets but also Cool Cardz, Shaker Makers, plush and stuffed toys and now boasts the UK’s third biggest toy sales (behind Star Wars and Lego Star Wars) for 2016 to date.

“The success of our Shopkins lines continues to grow,” commented Nic Aldridge, Marketing Director, GP Flair. “The figures are imaginative and irresistibly collectible and have everything that the fans want. The continued innovation from Moose also keeps the brand fresh and exciting, which has added to the longevity that this brand is now showing.”

Shopkins is now the biggest girls’ brand in the UK toy sector, but success is not confined to this category. Licensing agent Bulldog Licensing has secured deals with major licensees such as Gemma (party goods), Fashion UK (apparel), Aykroyds TDP (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards), VMC (headwear, scarves, sunglasses and more), Blueprint (stationery), Character World (bedding, inflatable chairs and beanbags), Danilo (greetings cards, wrap and calendars), DJ Murphy (magazines), Winning Moves (games), Icon Live (jewellery and hair accessories) and Whitehouse Leisure (amusement plush).

“Shopkins is a phenomenon, so I’m not at all surprised by this strong toy performance,” says Bulldog MD Rob Corney. “We’re also seeing very strong sales in soft lines, publishing, accessories and more. It’s showing incredible growth across all areas and, judging by the amazing developments we’ve still to reveal, the best is yet to come!”

12
May, 2016
Bulldog Builds On YO-KAI WATCH Success

Group_art_CHARMINGBulldog Licensing has announced three more licensees for hit boys’ property YO-KAI WATCH.

YO-KAI WATCH follows an average boy, Nate, who gets a special watch empowering him to discover mysterious beings called “Yo-kai.”  Yo-kai are everywhere, causing little nuisances in our daily lives.  Nate’s ongoing quest is to discover the reason for the Yo-kai’s mischievous behaviour, with hopes of talking them out of it.  Each time Nate needs to solve a problem – a problem often caused by another troublesome Yo-kai – he uses his watch to call upon a friendly Yo-kai to aid him.

The anime series has already enjoyed huge success in Japan, where it dominates the television, merchandise, gaming and toy markets, generating retail sales of over €2 billion in less than two years.

In the UK, it looks set to be one of the biggest boys’ shows of 2016. Cartoon Network is now screening YO-KAI WATCH every weekend morning and evening – backed up with major marketing support, including trailers and website competitions.

The latest licensees to get on board with the brand are Danilo (greeting cards, calendars and gift tags, wrap and bags), Spearmark (lunch bags, bottles and lighting) and Blueprint (stationery and bags).

This builds on a burgeoning programme that already includes Cooneen (nightwear and underwear), Fashion UK (daywear), Kinnerton (confectionery), Centum (publishing), Hasbro (master toy), Nintendo (video games), Egmont (magazine publishing) and Panini (sticker collection).

“There’s a massive buzz around YO-KAI WATCH and we’re dealing with huge amounts of interest,” says Bulldog Licensing Manager Vicky Hill. “Even though it’s only just hit the screens I think the quality and potential longevity of the brand are clear, not least from its astonishing success in Japan.”

12
May, 2016
Bulldog Bags Brace Of Apparel Deals For YO-KAI WATCH

Group_art_02Bulldog Licensing has wrapped up two new clothing deals for hit boys’ property YO-KAI WATCH.

Tipped to be the biggest boys brand for Back to School 2016, YO-KAI WATCH – managed by VIZ Media Europe and represented in the UK by Bulldog Licensing – follows an average boy, Nate, who gets a special watch empowering him to discover mysterious beings called “Yo-kai.”  Yo-kai are everywhere, causing little nuisances in our daily lives.  Nate’s ongoing quest is to discover the reason for the Yo-kai’s mischievous behaviour, with hopes of talking them out of it.  Each time Nate needs to solve a problem – a problem often caused by another troublesome Yo-kai – he uses his watch to call upon a friendly Yo-kai to aid him.

The anime series has already enjoyed huge success in Japan, where it dominates the television, merchandise, gaming and toy markets, generating retail sales of over €2 billion in less than two years. In the UK, Cartoon Network has snapped up the show and screens YO-KAI WATCH every weekend morning and evening.

The apparel agreements will see Cooneen producing a nightwear and underwear range, whilst Fashion UK are on board for daywear. This adds to existing deals with Kinnerton (confectionery), Centum (publishing), Hasbro (master toy), Nintendo (video games), Egmont (magazine publishing) and Panini (sticker collection).

“YO-KAI WATCH is justifying all the hype,” says Bulldog Group MD Rob Corney. “It’s absolutely massive in Japan and the UK market is proving equally receptive. It’s getting a great reception on Cartoon Network and licensees are eager to capitalise on this. We have a rapidly expanding programme and expect to be announcing more deals very soon.”

26
Apr, 2016
Bulldog Links Up With The Enid Blyton Estate

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Bulldog Licensing has announced it now represents the estate of much-loved children’s author Enid Blyton.

Her work needs little introduction, as book series such as The Famous Five, Brer Rabbit and The Secret Seven have delighted successive generations of British children and have sold hundreds of millions of copies. Enid Blyton’s books sell in huge numbers and she regularly features in the top ten list of the best-selling authors in the UK. Her books also have global appeal – according to UNESCO, she is the most translated children’s author in the world.

The licensing programme will launch next year and initially concentrate on The Famous Five, which celebrates its 75th anniversary in 2017, using a style guide featuring the original illustrations by Eileen Soper. Bulldog will then look to expand across The Secret Seven and other titles in the estate.

“Enid Blyton occupies a very special place in British culture and her work is familiar to millions, across all age groups,” says Bulldog MD Rob Corney. “This gives us a very strong platform and we’re looking to develop ranges that appeal to adults who grew up with the books, as well as children discovering them for the first time.”

Commenting on the partnership, Katie Price, Licensing Director at The Hachette Children’s Group says: “working with Bulldog, we intend to extend the charm, friendliness and magic of Enid Blyton beyond her classic books to other licenses. Next year’s 75th anniversary of The Famous Five provides the perfect moment for Bulldog to launch an initial range of nostalgia products for the adult gift market using Eileen Soper’s iconic artwork, which naturally lends itself to categories including vintage gifts, stationery, greeting cards, calendars and home wear.”

19
Apr, 2016
Shopkins Season 4 Sales Success!

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The popularity of top girls’ property Shopkins is soaring with the recent launch of Season Four. This new launch has followed the trend of its predecessors, with sales significantly up on Season Three.

Season Four features the Shopkins cute pets –Petkins! –The adorable little pets come with their own pet bag. Season Four also features new themes garden, party, pet shop and accessories. This adds to the hundreds of existing characters, which include ultra-rare, special edition and limited edition figures.

The statistics surrounding Shopkins are staggering – more than 200 million characters have been sold, over 59 million views have been recorded on Shopkins YouTube channel and fan videos featuring Shopkins have recorded more than 360 million views.

This popularity has been replicated in the licensing world and Bulldog Licensing, representing the brand for United Kingdom and EIRE, has secured deals across multiple categories. These include Gemma (party goods), Fashion UK (apparel), BCI (nightwear and underwear), Spearmark (lunchware, tableware, drinkware and lighting), Topps (collectible and trading cards, sticker products and accessories), VMC (headwear, scarves, sunglasses and more), Aykroyds (apparel), Autumn Publishing Bonnier (publishing), Character World (bedding, inflatable chairs and beanbags), Flair (toys), RMS International (arts and crafts), Pedigree (annuals), DJ Murphy (magazines), Winning Moves (games), Pyramid (posters) and Whitehouse Leisure (amusement plush).

‘The buzz surrounding Shopkins is incredible,” comments Bulldog Licensing Manager Vicky Hill. “The brand is absolutely sizzling at the moment and the release of this new range is only adding to the excitement!’