The home of great brands

NEWS & MEDIA

5
Dec, 2022
Bulldog Licensing and Moose Toys announce two more Magic Mixies deals

Kokomo and RJ Bags join growing list of licensees for kids’ toy phenomenon

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced two new licenses for Moose Toys’ Magic Mixies, the brand inspired by the award-winning Magic Mixies Magic Cauldron. Magic Mixies captured the imagination of children all over the world when the Magic Mixies Cauldron launched for Christmas 2021. Instantly becoming the hottest toy of the season, it appeared across Top Toy Christmas lists including Dream Toys, and garnered huge press coverage with stock selling through as soon as it hit shelves.

The brand has grown in 2022 with the launch of Magic Mixies webisodes on YouTube, introducing fans to the magical world of Mixia – where Magic Mixies live alongside other magical creatures, the Mixlings. Mixlings collectables launched in May with instant success, and the Magic Mixies Mixlings Magic Castle Playset has just been announced on this year’s Dream Toys list. It also won Creative Toy of the Year 2022 at The Toy Foundation’s Toy of the Year Awards. The brand was the No.3 new property in the market in September. In addition, the follow up to the Magic Mixies Cauldron, the Magic Mixies Crystal Ball, launched on 1st October and immediately made it to the No.3 toy in the market for the month (NPD Oct 22) Supporting the huge success of Magic Mixies so far, the brand is underpinned by a heavyweight marketing campaign from Moose including TV, digital (including YouTube pre-roll), animated pre-roll, influencer campaigns, interactive AR app filters, print and online.

To drive the ongoing success of Magic Mixies, Kokomo – a market leader in the UK healthy and beauty market – is planning bath, body, dental and gifting lines under the Magic Mixies licensing banner. Additionally, RJ Bags – a manufacturer of a wide range of bags and accessories – will make a line of bags, backpacks and umbrellas with some of the most popular characters from the Magic Mixies YouTube Series.

Vicky Miller, Licensing Director of Bulldog Licensing, commented: “Last year’s must-have Christmas toy is fast becoming this year’s big licensing hit. We’re delighted to welcome Kokomo and RJ Bags, two respected leaders in their field, to the Magic Mixies family and expect many more big consumer products names to come on board in the coming months.”

Neil Shinner, CEO, Moose Toys Europe, added: “Magic Mixies sales have far outstripped our early estimates and continue to set records. With the arrival of Magic Mixies-inspired consumer products from RJ Bags and Kokomo, it’s clear that Magic Mixies is already well on the way to being the next mega franchise to launch from a hit .”

 

14
Nov, 2022
Cath Kidston collaborates with Care Bears™ in a deal brokered by Bulldog Licensing

Lifestyle brand creates a limited-edition collection to celebrate the Care Bears™ 40th anniversary.

Cath Kidston, the instantly recognisable British lifestyle brand, has meticulously hand-painted its new range of wistful and dream-like prints to celebrate the 40th anniversary of the Care Bears™. Inspired by the original watercolour paintings by Elena Kucharik in the early ’80s, the limited-edition collaboration organised in association with UK agent Bulldog Licensing plays on the nostalgia and love of colour and print that is used regularly by Cath Kidston to deliver its recognisable and much-loved products. Arriving just in time for Christmas, and showcased across eight prints, each design illustrates the visually electric stories that Care Bears™ audiences have enjoyed for decades.

The pieces, featuring moons and stars, rainbows and flowers, love hearts and cupcakes, create a unique range suited for adults and kids alike. Loved by fans of all generations, the Care Bears™ feature on prints such as the ‘Wish Big’ print, with its layers of dream-like psychedelia, garlands of stars, clouds, hearts and flowers, and with the beloved Care Bears™ presented as classic cherubs. In the ‘Believe’ print, the Care Bears™ are adventuring across an explosion of watercolour flowers, hearts, rainbows, cupcakes and moons – with the densely detailed pattern layered in horizontal stripes across the night sky. The ‘Bedtime Bear’ print sees the Care Bears™ floating on clouds in a midnight sky, watched over by the moon and stars. Each character is engaged in a different activity: one is peacefully asleep; another is gathering flowers; while two others are chatting on a tin-can telephone. The signature Cath Kidston roses combined with the Care Bears™ ensure they stand out against either the black or pale lilac of the plain backgrounds.

Launching both online, and also at the brand’s flagship store in Piccadilly on 14th November 2022, the range is rich in gifts to show you care. Offered across all of Cath Kidston’s product categories from homeware to apparel and accessories, including the new teenage sizing, the limited-edition range ensures it can reach fans of all ages.

Holly Marler, Creative Director of Cath Kidston, said,

Our aim at Cath Kidston is to bring joy with our hand-painted prints and, paired with Care Bears, this charm became unstoppable. Inspired by the comforting 1980s’ watercolours of the characters and their mission to spread love, we also put their delightful belly badges into the prints. So, synonymous with our brand icons, and with our shared duty, this collaboration seemed a dream come true.  We lovingly painted these characters in beautiful scenery – psychedelic clouds, blousey roses, and beautiful dreamscapes, where even the stars smile. With the amazing rainbow colours and heartwarming messages, it was truly wonderful to design a creation of caring this Christmas.

 

28
Oct, 2022
Bulldog creates some tasty treats for Care Bears™

Bulldog works with The Knot Churros and Bubblewrap Waffles to create unique desserts for the Care Bears anniversary.

 First created in 1982 and loved by fans young and old, Care Bears™ is an iconic brand celebrating its 40th anniversary this year. Lending itself to plenty of consumer products, the licensing programme for Care Bears™, managed in the UK by Bulldog Licensing, already boasts several innovative lines.

In a continuation of the Care Bears™ 40th anniversary celebrations, Bulldog is now working with a variety of food outlets to maximise the brand with fun collaborations. Food collaborations in other territories have been extremely well-received, so as a UK first, The Knot Churros – home to a delicious range of unique desserts – created a special Care Bears menu.

An afternoon tea menu of churros featured different combinations of ice-cream with toppings such as candyfloss and sprinkles with each churro named after fan-favourite bears including Cheer and Funshine, as well as the special 40th anniversary bear, Care-a-Lot. The campaign ran for a month during the summer holidays, was supported across social media and saw a great reaction from customers.

Now Bubblewrap Waffles have just launched their contribution – a specially created Care Bears bubble waffle with honeycomb gelato, strawberries, white chocolate ring and rainbow sprinkles. Available for a month including October half term, Care Bears fans can head to the Bubblewrap Waffles China Town and brand new Westfield Stratford stores.

Sophie Yates, Brand Manager at Bulldog Licensing, commented: “The Care Bears property is such a strong one with huge appeal to children and adult alike, so it’s a great brand for fans of all ages to enjoy together. Core values of sharing and caring lend it so well to food collabs, and our partners can have a lot of fun bringing colourful and delicious Care Bears products to life! The eye-catching treats draw fans and create fantastic content for social media. It has been exciting to see how well the collaboration with The Knot Churros was received and we look forward to the response to Bubblewrap Waffles.”

3
Oct, 2022
Bulldog Licensing announces first UK deals for Bored Ape phenomenon

Bored Ape NFT Collective: Bored of Directors awards licences to Poetic Brands and Ecell

Bulldog Licensing announces first UK deals for Bored Ape phenomenon

Bulldog Licensing, one of the licensing industry’s leading agencies, was recently appointed to represent the Bored of Directors, the premier Bored Ape Yacht Club (“BAYC”) NFT Collective, in the UK and Ireland on behalf of brand owner NFIP Holdings, LLC. Bulldog Licensing has announced the first licenses it has inked for the brand, consisting of licensed clothing specialist Poetic Brands and consumer electronic products supplier Ecell Global. Both licensees will be using imagery that is both original and inspired by the 12 BAYC NFTs that make up the collective, a grouping of owners of animated blue-chip ape NFTs. However, these are more than just cartoons; they are Ethereum-based nonfungible tokens: unique, collectible artworks digitally certified as the property of one paying owner per illustration, which have been sold for over $3,000,000 at Sotheby’s.

Bored of Directors brings together 12 diverse BAYC Apes, owned by like-minded and respected individual NFT owners and featuring a variety of aesthetics and personalities under one roof. The aim is to bring more BAYC owners on board as the brand grows.

Poetic Brands will be producing a range of kids’ and adults’ apparel including day and nightwear, as well as a gifting range with figurines, mugs, stationery and key chains. The designs will feature the iconic apes that are part of the Bored of Directors collective.

Ecell Global, which designs, manufactures and distributes unique and artistic cell phone back cases to the global market, will be producing a range of phone, tablet, laptop and game console cases and accessories. The range will be available online from autumn 2022.

The Bored of Directors licensing campaign has taken off in a meteoric fashion, inspired by the high level of awareness of the Bored Apes, which have been bought by many well-known personalities and publicised in books, TV shows, articles and social media. Not surprisingly Brand Central, the exclusive global licensing agency for Bored of Directors, recently announced it had appointed seven leading international sub-agents for the Bored Ape NFT collective, including Bulldog. Many categories are now being targeted by Bulldog for this unique brand, taking advantage of a full style guide featuring on-trend images, personalities and graphics. They include food, beverages, beer and spirits, interactive, gaming, homewares, publishing, toys and social stationery.

NFIP Holdings, says: “We have been monitoring the demand for BAYC apes both by end consumers and the licensing community alike and knew that a well-structured packaged offering would be appealing to jumpstart the metaverse apes’ plunge into the world of consumer goods. We have been careful to appoint companies that have a reputation for originality and creativity to work with the brand – and that describes Bulldog. We’re delighted to be working with them.”

Rob Corney, MD of Bulldog Licensing, commented: “We like to think that our success with diverse, distinctive, and highly original properties was a major factor in this appointment. We certainly see very strong opportunities for the Bored of Directors across multiple categories. We’re looking forward enormously to working on this exciting brand.”

21
Sep, 2022
Carte Blanche Greetings partners with Bulldog Licensing

New alliance, launching at BLE, will expand licensing for popular Me to You brand.

See the source image

19
Sep, 2022
KIDZ BOP Appoints Bulldog as Licensing Agency in the UK

KIDZ BOP, the #1 music brand for kids, has appointed Bulldog Licensing, one of the licensing industry’s leading agencies, as its official UK licensing agency, beginning at Brand Licensing Europe (BLE).
Kidz Bop Bulldog Licensing

KIDZ BOP is a global family music brand that records today’s biggest hits, sung by kids for kids, and currently records in five languages. Since launching in the US in 2001, KIDZ BOP has sold over 23 million albums and generated over 8 billion streams and was also named Billboard Magazine’s “#1 Kid Artist” for eleven consecutive years. KIDZ BOP has 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history—The Beatles, The Rolling Stones, and Barbra Streisand—have had more Top 10 albums. 

Over the past five years, KIDZ BOP has expanded internationally into territories including the UK, Germany, France, and Mexico, with dedicated KIDZ BOP Kids in each market. Since its launch in the UK in 2017, KIDZ BOP has garnered seven Top 10 albums. The brand continues to grow its partnership with Sky Kids in the UK, where they’ve co-produced several specials and series starring the British KIDZ BOP Kids, including ‘KIDZ BOP Halloween Party,’ ‘A Merry KIDZ BOP Christmas,’ ‘KIDZ BOP Presents: MOVE IT!,’ ‘KIDZ BOP Live in Concert,’ and more. They’ve also made several guest appearances on shows including Crackerjack!, Children’s BAFTA, BBC Children In Need, Loose Women, and Good Morning Britain, and performed live at the London O2 Arena and The Eventim Apollo, Hammersmith. Building on this success, Bulldog will be targeting a wide range of categories for the brand in the UK, including apparel, video games, gifts, toys, and accessories, with a target market of both girls and boys from 5-12 years old. The Bulldog team will be bringing the property to BLE for the first time to discuss KIDZ BOP opportunities with visitors and potential partners.

Rob Corney, MD of Bulldog Licensing, commented: “This is a property with a strong identity, a massive appeal and a growing international reach, all of which make it perfect for an expansion into a wide range of merchandise that reflects the values of fun, style and great music that underpin the brand. We’re thrilled to be working with KIDZ BOP.”

16
Sep, 2022
Bulldog Welcomes Bandai’s Iconic Toy, Tamagotchi

The agency is set to create a UK licensing programme for the virtual pet sensation

Bulldog Welcomes Bandai’s Iconic Toy, Tamagotchi image

Launched in the 1990s, Bandai’s Tamagotchi became an overnight global sensation as it taught children how to care for a pet. The toy released in Japan in 1996 and was out of stock within a week due to unprecedented demand from consumers. Over the following year, 40 million units of the virtual pet were sold.

Over the last 25 years, Bandai has continued to create new generations of the pet, including licensed versions, such as the Hello Kitty Tamagotchi, the Pac-Man Tamagotchi and even a Star Wars version, bringing sales to date to an incredible 80 million.

As such a key part of pop culture over the last three decades, Tamagotchi provides the ideal addition to Bulldog’s carefully curated portfolio of brands. With its rich heritage and instantly recognisable branding, the agency will build a portfolio of hand-picked licensees to expand the world of Tamagotchi for consumers and the army of devoted fans.

Bulldog Licensing’s team will be exploring partnerships in a range of sectors, including publishing, apparel, homewares, gifts, stationery and more. Meanwhile, brand owner, Bandai will continue to introduce the Tamagotchi brand to new fans, while also delighting existing enthusiasts with a re-launch of the original Tamagotchi, as well as the new generation, Tamagotchi Pix.

Tamagotchi Pix allows users to interact with their Tamagotchi character in a whole new way, with a built-in camera and touch buttons to enhance the experience.

Rob Corney, Managing Director of Bulldog Licensing, commented: “A brand as iconic as Tamagotchi is a fantastic addition to our portfolio. The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme. We are really excited to present Tamagotchi to our best-in-class licensing partners and create a wider Tamagotchi world for consumers to enjoy.”

“We are proud of the continued success of Tamagotchi more than 25 years after its initial launch,” said Aâdil Tayouga, Director of Licensing and Business Strategy at Bandai Namco Europe. “Our toy line has been expanding and growing rapidly in the UK, with both younger and adult generations really being fond of Tamagotchi, which brings exciting licensing opportunities. We are looking forward to work with Bulldog Licensing to deliver more Tamagotchi to our consumers.”

14
Sep, 2022
Bulldog Appoints Karina Rhoden as Senior Creative Manager

Bulldog Licensing, one of the licensing industry’s leading agencies, has welcomed Karina Rhoden to its team as Senior Creative Manager.

Rhoden will be a key player in the day-to-day product development process, as well as the creation of style guide assets. Having been in the licensing industry for nearly six years, she will work on popular brands such as Sesame Workshop, Care bears, That’s not My…, Odo, Miraculous, Magic Mixies and Route 66. “Bulldog has such a diverse portfolio with a highly creative team,” says Rhoden. “It’s so fantastic to be working with an agency as respected and skilled across so many aspects of licensing.”

“Karina comes to us with a wealth of experience, and I’m thrilled to have her on board,” says Rob Corney, managing director, Bulldog Licensing.

19
May, 2022
Bulldog signs a brace of new licensees for Care Bears™

Character World and Eat Glitter and Shine are now on board for the iconic brand

Bulldog Licensing has added two new licensees to the carefully curated consumer products programme for much-loved heritage property, Care Bears™, providing new categories for the brand’s army of fans.

Character World are excited to be bringing their fashion forward style on board to create a range of bedding and soft furnishings for fans, allowing them to recreate their very own clouds of Care-a-Lot in their bedrooms. With some fantastic innovation over the last few years Character World can’t wait to bring Care Bear into the homes of fans of all ages.

Meanwhile, Eat Glitter and Shine has partnered with the brand to design a collection of homewares using the globally recognised bears. The range of FDA approved kids and baby dinnerware will include melamine dishes, bowls, plates and cups. They will also be dishwasher safe, and will bring the likes of Cheer Bear, Bedtime Bear and Love-a-Lot Bear to mealtimes.

First created in 1982, Care Bears is celebrating its 40th anniversary this year. The bears have grown through various looks and styles, but the rainbow colours, main characters and unique belly badges, along with the core messages of kindness and caring, remain the same as they were at the beginning.

Care Bears is loved by all generations, from children, who watch the Care Bears: Unlock the Magic animated television series on Tiny Pop and Pop, to their parents and grandparents who are able to relive the magic from their childhood, and everyone in between.

Sophie Yates, Licensing Executive, Bulldog Licensing, commented: “For a brand to still be partnering with new licensees for fresh, modern collections in its 40th year is incredible. Care Bears continues to spread relatable and important messages of kindness, care and love, and as such has a place in the hearts of so many. We are careful to select best-in-class licensees to really portray the core of the brand, and we are certain that Character World and Eat Glitter and Shine will be fantastic new partners for Care Bears as it celebrates its milestone anniversary.”

11
May, 2022
Bulldog signs two new deals for Topps Match Attax

Farshore and Football Billionaire on board for the iconic football trading card brand
Bulldog signs two new deals for Topps Match Attax

Farshore is planning a range of sticker books, annuals, handbooks and gift boxes based on the much-loved football brand, with their Match Attax Annual 2023 set to publish this September. Meanwhile Football Billionaire has introduced a co-branded Match Attax board game. The game invites players to build their ultimate team to outdo their rivals in a challenge and strategy game for all the family. An ever-present in homes and school playgrounds throughout the country, Topps Match Attax has continued to experience huge success over recent years, appealing to a new generation of young football fans with its annual innovation in collecting, gameplay, design and print technology. Bulldog’s consumer product programme, including the likes of Cooneen, Fashion UK, Misirli and more, has also proved a hit at retail with conversations underway to expand the brand into a number of new categories over the next twelve months.

Rob Corney, MD, Bulldog Licensing, said: “As long as our nation continues to love football, Topps Match Attax will continue to be a huge part of UK culture. The trading card games and swapping are a rite of passage for school children and, as such, the brand is instantly recognisable. The consumer products programme is equally successful and we’re thrilled to be welcoming this duo of best-in-class partners on board to bring new products to Topps Match Attax fans.”

Emma Cairns-Smith, who signed the deal for Farshore, has echoed this sentiment: ‘Topps Match Attax is a household name and we are delighted to be partnering with them on annuals.’