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NEWS & MEDIA

3
Sep, 2018
Pikmi Pops Picks Up First Partners!

Bulldog Licensing has announced the first licensing partners for new collectible sensation Pikmi Pops.

Created by Moose Toys – of Shopkins fame – Pikmi Pops is a range of sweet-scented miniature plushies that come with surprises, packaged inside an iconic lollipop vessel. Each Pikmi Pop has a host of exciting treats inside – including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more! Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. The brand has sparked a playground craze and huge UK sales are being reported. After just a few weeks in retail, Pikmi Pops became the number 1 new brand in the UK, a position which it has cemented every month since March 2018.

The new licensing deals are with Aykroyds/TDP for nightwear and swimwear, and Blues for a leisurewear range.

“Pikmi Pops only debuted a short while ago but is already making major waves in the UK licensing market,” says Bulldog Licensing Director Vicky Hill. “These initial deals are just the start. The brand has all the hallmarks of a huge success story and more announcements will follow very soon.”

20
Aug, 2018
Anthem Set To Make A Major Licensing Mark

Bulldog Licensing has announced it is ready to accept licensing proposals for EA’s big new release Anthem – ahead of the video game’s launch early next year.

Developed by BioWare™, Anthem is a co-operative Action-RPG set in a new and mysterious world. Join up to three other players and assemble high-tech, hand-crafted, uniquely powerful exosuits. Explore vast ruins, battle deadly enemies, and claim otherworldly artifacts. With every mission, you and your Javelin exosuit grow in power. Fight the dangers of an ever-changing world. Rise united to defeat evil. Triumph as one.

Anthem is one of the most eagerly-awaited video-game releases of the last few years and the gaming world is buzzing with anticipation. Bulldog is currently speaking to partners across several categories.

“Anthem is set to become one of the biggest game releases of 2019.  The huge publicity and incredible reaction from the gaming community means licensees are understandably keen to partner on this phenomenal new game,” says Bulldog Retail Licensing Manager Lindsey Chester.

5
Aug, 2018
Rainbow Designs Bags That’s not my… For New Baby Range

Bulldog Licensing has announced a new deal for children’s publishing sensation That’s not my…– with Rainbow Designs coming on board with a range of soft toys and baby and infant toys.

Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers by author Fiona Watt and illustrator Rachel Wells. The series has sold over 5 million books in the UK, and over 20 million worldwide. There are over 50 That’s not my… titles including That’s not my puppy…, That’s not my fairy… and That’s not my teddy…, as well as a number of seasonal favourites including That’s not my chick… for Easter and That’s not my elf… for Christmas. Each page features a different texture, such as soft fur or fuzzy tummy, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn… – published last year as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

The Rainbow Designs range will feature soft toys, developmental toys and wooden toys, as well as gift sets, and soft teether books. This adds to an existing deal with Dennicci, who launched their baby apparel range into Mothercare just before Christmas, and TU at Sainsburys in July. Bulldog is also in talks with several potential partners across a range of categories.

“For many little ones, That’s not my… is their first introduction to books and so the brand is much-loved and instantly recognisable, giving it huge awareness,” says Bulldog Licensing Director Vicky Hill. “Licensees are anxious to tap into this, which is translating into significant levels of interest from across the sector.”

15
Jul, 2018
Bulldog Revs Up ROUTE 66!

Bulldog Licensing has added to its portfolio of market-leading properties with lifestyle brand ROUTE 66.

Everyone has heard of ROUTE 66 – the legendary highway once linked Chicago to the American West and the term has since entered the global lexicon as a byword for adventure and a love of the open road, giving the brand huge appeal. The property is relatively new to the UK market and is backed by a host of resources, including 125 high-res photos and 367 original artworks.

In licensing terms, the brand has massive potential and in Germany, where a programme is already up and running, ROUTE 66 is already a €30m retail property. It also has a huge following in fashion circles in Italy.

Bulldog is currently in discussion with a range of potential partners across various categories

“We are really excited to be working on this Authentic American Lifestyle brand,” says Bulldog Retail Licensing Manager Lindsey Chester, “ROUTE 66 is instantly recognisable, so there’s ready-made brand awareness, and the brand has timeless appeal. We’ll be looking to extend this versatile property over a wide range of categories and the potential is vast.”

31
May, 2018
Bulldog Licensing to represent Pikmi Pops

Enormous popularity of cute, character-led collectibles to drive major licensing campaign

Bulldog Licensing, one of the UK’s leading licensing agencies, has been appointed by brand owner Moose Toys to licence Pikmi Pops. Moose, the inventor of global phenomenon Shopkins, recently launched the super cute plush, collectible toys and in only a few short months they have shot up the NPD charts to become the second-biggest new brand in the territory.

The scented, collectible toys are based around a group of tiny, cute animal characters housed in different-sized lollipop-shaped vessels and come with a range of surprises including wristbands, keyrings and much more, Launched in 2017, Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. They also love the sweet scents, which include blueberry, peppermint, bubble-gum and chocolate.

The range continues to evolve, with series two having just hit shelves. The stars of Pikmi pops – including Pichi the dog, Ebby the bunny, Leroy the monkey, Ollie the bear, Picki the parrot and Fetti the cat now come with brand new collectible surprises including sweet messages, toys and stationery as well as the much-loved scented plush in their lollipop vessels. There are even collectors’ guides so fans can discover whether their toy, gift or plush is limited edition.

The Pikmi Pops brand is already supported by a powerful multimedia campaign across YouTube, websites, social media, TV, magazines and PR. The next stage will be an expansion of the popular characters to a number of licensed categories launching from the end of 2018 with Bulldog in advanced conversations across all key categories.

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Bulldog Licensing Director Vicky Hill says: “The wit and charm of Pikmi Pops, combined with their collectability and surprise value, has made for the development of a very popular and well-loved brand in a very short time. I have no doubt that the retail performance of Pikmi Pops in licensed categories will match that of the original Pikmi Pops toys.”

1
May, 2018
LEVC electrifies the UK with New Black Cab

The LEVC (London EV Company) – manufacturer of the world-famous Black Cab – is now making a range-extended-electric vehicle, ushering in a new age of environmentally-friendly travel in cities.

LEVC is famous as the producer of the iconic Black Cab, globally recognised as the taxi of choice in London. The brand new range-extended electric model – the TX – retains the unmistakable shape of the classic Black Cab whilst revolutionising all of the technology on board. The new eco-friendly vehicles are now carrying customers around the capital – and attracting positive reviews from media around the world in the process.

This adds to the buzz surrounding brand, which is reflected in a growing licensing programme – managed by Bulldog Licensing. Partners include Oxford Die Cast who will be producing scale models of the new vehicle, whilst Bioworld International are developing ranges of apparel and accessories for the iconic brand. High Resolution Design are on board for taxi plush, Infinity Brands for food gift tins, and Igloo Books for publishing. In addition to the range from Oxford, Bulldog is also working with Hornby Hobbies, Sunstar Models, Waimanly International and Welly Die Cast who have all created die casts of different scales.

Bulldog is also targeting other categories – including toys, games and video games – and would like anyone looking to use images of Black Cabs for commercial purposes, for example in films or video games, to get in touch and discuss rights. The Black Cab is already an enduring movie star, having featured in over 2,000 films over the last 80 years

“The Black Cab is one of the world’s great brands and the launch of an electric model is generating a lot of publicity,” says Bulldog’s Licensing Executive, Sophie Yates. “This adds to the commercial allure of a property which is attracting a steady stream of interested parties.”

24
Apr, 2018
Bulldog Nets Three Partners For Match Attax!

Bulldog Licensing, representative for top football trading card game Match Attax, has announced details of three new licensing agreements for the brand.

Match Attax is the best-selling sport trading card game series the world has ever seen and the UK’s No.1 children’s football brand – with over one million collectors. Nearly half of all boys in the UK collect Match Attax and it is a massive playground craze, with live swapping events held across the country. The brand also has a massive online presence – Toppsfootball.com – that boasts over 800,000 registered users and is the 9th most visited boys’ site in the UK.

The new deals are with Centum for publishing (including annuals), Sambro for bags, backpacks, stationery and table football, and Cooneen for nightwear and underwear.

“We have attracted a huge amount of interest in this brand since we introduced it to the licensing community last year,” says Bulldog MD Rob Corney. “Match Attax is amazingly popular and – as these initial agreements show – can work across any number of categories, so there’ll be plenty more deals to come.”

1
Apr, 2018
Bulldog Picks Up That’s not my…

Bulldog Licensing has signed a new deal to represent one of the biggest brands in childrens’ publishing – That’s not my….

Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers by author Fiona Watt. The series has sold over 5 million books in the UK, and over 20 million worldwide. There are over 50 That’s not my… titles including That’s not my puppy, That’s not my fairy and That’s not my teddy, as well as a number of seasonal favourites including That’s not my chick for Easter and That’s not my elf for Christmas. Each page features a different texture, such as soft fur or crinkly skin, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn – published last year as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

Dennicci is already on board for baby apparel, which launched in Mothercare just before Christmas, and Bulldog is currently in talks with several potential partners across a range of categories.

“That’s not my… has rapidly become an intrinsic part of childhood and virtually every toddler (and parent!) in the country is familiar with these delightful books,” says Bulldog Licensing Director Vicky Hill. “This gives the property huge potential and judging by the reaction we’re getting form the licensing community this is set to be a massive brand.”

20
Feb, 2018
CHANNEL 4 ORDERS MORE EPISODES OF THE CRYSTAL MAZE

Channel 4 has ordered more all-new episodes of The Crystal Maze from Fizz, part of RDF Television. The 12 x 60’ order from Channel 4 will extend the legendary games show’s run on the channel, and UK licensing agents Bulldog are thrilled to be working with producers Fizz once again to represent the property.

Richard Ayoade will return to guide the intrepid explorers through four challenging zones as they collect crystals to exchange for time in the iconic Crystal Dome. The Crystal Maze will once again be shot at the purpose-built set spanning over 30,000 square feet at Bristol’s Bottle Yard Studios and the new order of 12 episodes also includes six celebrity specials.

Licensing agent Bulldog has capitalised on the buzz surrounding the brand to build a strong licensing programme. Partners include Imagine8 for FSDUs featuring a range of Crystal Maze-branded products, as well as Rascals (games and puzzles) and Poetic Brands (apparel). In addition, recent ads for PayPal and Specsavers have both featured the brand, whilst the Co-op has been using the theme song in their ad campaigns.

The Crystal Maze originally aired on Channel 4 from 1990 to 1995, achieving iconic status by pitting teams of contestants against the fiendishly difficult puzzles of the Maze. The show has since made a full return and has enjoyed viewing figures peaking at 4.3million. The show is particularly popular amongst young people and attracts a 16-34 audience more than 80% higher than the slot average and, for under 16s, over 100% higher. During broadcast, #crystalmaze regularly appears at number 1 in the Twitter Trends chart and was trending in the top ten UK YouTube charts for a week with footage of one particularly inept participant! . Fans won’t have long to wait to see more adventures from The Crystal Maze, as more new episodes filmed in 2017 will air later this year.

“The Crystal Maze is a zeitgeist brand with a big following amongst a digitally-savvy, millennial audience,” says Bulldog MD Rob Corney. “So there’s huge brand awareness out there amongst a young demographic with money to spend – making this a fantastic licensing opportunity.”

Neale Simpson, Executive Producer adds: “It was a huge privilege bringing this show back and it’s been wonderful seeing young audiences engage with the new series and our magnificent Maze Master. We can’t wait to get back to creating more crystal collecting chaos. Can we possibly top Rob stuck on a spinning planet?”

The Crystal Maze is a Banijay Group format.

24
Jan, 2018
Bulldog Scores A Bullseye Double!

Bulldog Licensing has added new partners for top gameshow brand Bullseye, after signing deals with C&M Licensing and The Hut Group.

During the 80s and 90s, Bullseye was a TV juggernaut. Presented by comedian Jim Bowen, it drew in massive audiences through an irresistible mixture of darts and general knowledge questions. Each week amateur darts players would battle it out for a selection of prizes, including Bully’s special prize, and some of the biggest names in professional darts would throw for charity. The show ran over the entire ITV network from 1981 to 1995 and regularly pulled in 13 million viewers per episode, with a peak audience of 19.8 million on Boxing Day 1989. ITV has since featured the show in two high rating one-off specials and the show is still on air through digital channel Challenge, which broadcasts Bullseye every single evening, often pulling in audiences over 200,000.

The new deals will see C&M Licensing produce nightwear and socks, whilst The Hut Group is on board for T-shirts, hoodies, mugs, phone cases, prints and sweatshirts.

This adds to an existing programme that includes Bullseye-branded biltong, an online slots game from leading specialist Microgaming and a Bullseye quiz book – complete with magnetic dartboard and toy darts

”Bullseye is one of those brands with huge retro quality – the show was unique, and very entertaining, so everyone remembers it,” says Bulldog MD Rob Corney. “There’s massive brand–recognition and millions are ready for a ‘bit of Bully’, so I expect both these ranges to perform very well at retail.”