Bulldog Licensing has announced two major new deals for children’s publishing sensation That’s not my….

Published by Usborne, That’s not my… is the best-selling series of touchy-feely board books aimed at babies and pre-schoolers. Over 25 million copies have sold worldwide, with over 50 titles to collect. Each page features a different texture, such as soft fur or fuzzy tummy, which is designed to encourage sensory awareness and interactive play. That’s not my unicorn… – published as the special 50th title – is the highest seller to date, and was the best-selling baby book of 2017.

The new deals will see Ravensburger produce jigsaw puzzles and memory card games, whilst Dreamtex has signed for junior bedding.

The new licensees join two existing partners. A baby apparel range from Dennicci – winner of the 2018 Progressive Preschool award for best apparel or accessories range – is available in both Mothercare and TU at Sainsbury’s, and launched through F&F in Tesco with two characters in November and a further six planned for Spring / Summer. Rainbow Designs is on board for baby and infant toys.

“That’s not my… is a massive hit with little ones and parents and is a big presence in homes, nurseries and libraries across the country,” says Bulldog Licensing Director Vicky Hill. “This gives it massive licensing potential and there are certain to be more deals to come, as we’re in talks with several potential partners across a range of categories.”