Bulldog Licensing has released details of a new licensing agreement for The London Taxi Company.
The London Taxi Company is the only manufacturer and retailer of the world famous iconic Black Cab, globally recognised as the hackney carriage vehicle of choice for use in London and around the world. The current model being produced, the TX4, is the latest in a long line of Black Cabs to roll off the company’s production line in Coventry.
The new deal will see dynamic publishing company IglooBooks produce a range of titles featuring the unmistakable taxis. This is just the latest in a series of successful agreements for the iconic brand which sees strong sales in the toy category with die cast proving particularly popular right through to fashion apparel with the popular Ted Baker range.Bulldog is now in discussion with potential partners across a wide range of additional categories, including remote control and plastics, games, apparel and accessories, apparel and homewares. The London Taxi Company has a strong history in all of these areas, having previously granted licences as diverse as Disney Pixar for inclusion of their IP in the Cars franchise and Fullers for their Black Cab stout beer.
Bulldog would also like anyone looking to use images of black cabs for commercial purposes, for example in films or video games, to get in touch and discuss rights. “This is great news,” says Bulldog Group MD Rob Corney. “IglooBooks is the perfect publishing partner for this iconic brand, with their knowledge of the industry and strong array of formats, we are sure that this will be a successful partnership on a global scale.’